Senior Performance Marketing Associate

MM.LaFleur

New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/22/2021
  • Website: mmlafleur.com
  • Company Address: 611 Broadway Suite 405, New York, NY, 10012

About MM.LaFleur

M.M.LaFleur is a fast-growing professional womenswear company based in New York City. We aim to be the go-to wardrobe solution for modern women of purpose. How? By delivering luxury-quality clothing via a seamless, direct-to-consumer stylist experience.

Job Description

About our Company

MM.LaFleur is a fast-growing professional womenswear company based in New York City. We aim to be the go-to wardrobe solution for women of purpose by taking the work out of dressing for work. Through our thoughtfully-designed products and highly personalized service model, we celebrate and champion the modern professional woman.

Who are we?

We're a varied group of go-getters who are passionate about reimagining the way women shop and dress for work. We’re scrappy, straightforward, strategic, and snack-oriented. We think big, but we sweat the details. We take our work (but never ourselves) seriously. We have a validated market and die-hard fans, a quickly growing revenue stream, and a whip-smart and energetic team. We are perfectionists who sometimes spill on our clothes. We truly believe we can do it better and faster and smarter—and have more fun while we’re at it. We are incredibly proud of the team and culture we’ve built, and are intensely focused on maintaining and evolving this special thing we’ve got going on.

Covid-19 Note

Our corporate office is located in lower Manhattan, but to prevent the spread of Covid-19, most of our positions are currently remote.

About the role:

You champion the MM brand: our values, our customers, and our products and are excited to translate this into an outstanding experience for both new and existing customers. As a Marketing Coordinator on the Performance Marketing team, you will be responsible for a mix of marketing tasks including managing cross-functional collaborations with Creative and Brand teams, setting up and tracking new marketing campaigns, support in reporting, analysis, testing, and strategy. The ideal candidate is keen to work in a fast-paced environment and is excited to play a pivotal role in supporting and executing a full funnel marketing approach from brand awareness, new customer acquisition efforts, and retargeting initiatives.

What will you do?

  • Manage creative/content production, liaising closely with the creative team, project manager, and marketing managers to ensure that digital assets are delivered and approved in a timely manner
  • Help manage and execute campaigns across MM's marketing mix including Paid Social, Paid Search, Display, Affiliate, and other testing platforms.
  • Summarize creative performance across platforms to highlight data-driven insights and suggest future testing and strategy
  • Assist with setting up, tracking, and recapping digital marketing campaigns across multiple platforms (e.g. Facebook, Pinterest, YouTube)
  • Collaborate with cross-functional team members to support digital marketing efforts across key campaign launches and other business initiatives (e.g. Summer collection, MM Casual, etc.)
  • Partner with marketing managers and analytics team to deep dive into specific campaign performance as needed
  • Keep up to date with industry and competitor trends, contributing new testing ideas (i.e. if you see a cool ad or marketing opportunity, tell us about it!)
  • Support marketing reporting and ad-hoc requests as needed

What skills do you have?

  • Bachelor’s degree
  • 2-3 years experience in performance marketing and/or digital media
  • Excellent analytical and critical-thinking skills (proficiency in Excel), with strong attention to detail
  • Strong organizational skills and ability to juggle multiple projects and tight deadlines
  • Excellent communication and relationship-building skills
  • Steadfast willingness and drive to “find a way”
  • Excellent communication and relationship-building skills
  • Experience using marketing platforms such as Google Analytics, Google Ads, Facebook Ad Manager, etc.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.