Demand Generation Associate

Greenlight Technologies

New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/20/2021
  • Website: greenlightcorp.com
  • Company Address: 270 South Main Street, Flemington, NJ, 08822

About Greenlight Technologies

Greenlight Technologies is the pioneering leader of integrated risk management for the enterprise, providing financial, operational and security solutions. Greenlight’s unique ability to integrate with and correlate data across multiple technology domains, coupled with powerful analytics aimed at business users, delivers enterprise visibility of risk exposure and regulatory compliance from a single platform. Global 1000 companies rely on Greenlight Technologies to efficiently enable sustainable access compliance and transaction-control monitoring across enterprise applications and business processes.

Job Description

Pathlock is hiring a Demand Generation Associate to capitalize on the incredible market opportunity for access orchestration.  Pathlock has recently secured $20m in funding from Vertica Capital Partners to pursue our vision of Access Orchestration.  We are rapidly expanding the team and focus on a unique strategy around protecting business critical applications, with recent hires from leading security companies.  The Demand Generation Associate will be responsible for executing on the demand generation strategy into Pathlock’s target accounts, who consist of the largest and most exciting brands in the world. 

 

This position will work closely with the Senior Director of Marketing on strategic campaigns and initiatives.  Market leading compensation will be provided, commensurate with experience.  This position is ideally located in New York, NY but can also be filled remotely from any location.

 

The Demand Generation Associate will have responsibility for all hands-on aspects of generating market awareness of Pathlock’s solutions, including:

  • Product marketing strategy and campaign creation to support our Access Orchestration vision, partnering closely with our Senior Director of Marketing
  • Competitive intelligence, value engineering, and overall creation of sales enablement assets to increase win rates and sales velocity
  • Creation of high impact, targeted digital marketing assets to back targeted programs to security and finance/compliance professionals
  • Evangelism, including leading webinars, presenting at tradeshows, and interacting with top security thought leaders who support Pathlock’s products

 

The ideal candidate has a strong background, including most of the following:

  • 2+ years executing marketing programs in an enterprise B2B environment
  • Hands on experience with Marketo, Salesforce, Google Analytics (or similar tools)
  • Proven track record of success in enterprise marketing programs
  • Ability to think strategically and adapt to new challenges
  • Experience with Google Adwords and Linkedin PPC a plus
  • Knowledge of security (identity, access governance, etc.) a plus

About Pathlock

Pathlock protects digital enterprises from the inside out. Our unified access orchestration solution supports companies on their journey to Zero Trust by surfacing violations and taking action to prevent loss. Enterprises can manage all aspects of access governance in a single platform, including user provisioning and temporary elevation, ongoing User Access Reviews, control testing, transaction monitoring, and audit preparation.  Today, many of the world's most respected, global 2000 companies rely on Pathlock to protect their critical digital assets from financial, operational, regulatory and security threats, ensure corporate compliance and improve performance. Our customers have saved millions in employee productivity, labor costs, audit fees and data loss prevention.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.