Demand Generation Campaign Manager


  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/06/2021
  • Website:
  • Company Address: 100 Marine Parkway, Redwood Shores, CA, 94065

About Reltio

Innovative brands know that customer data is at the heart of delivering exceptional customer experiences. The 3 keys to success are breaking up customer data silos, breaking free from legacy customer data management systems, and breaking through barriers with a better understanding of customers to win in the experience economy.

Data innovators trust Reltio Connected Customer 360 Profiles to drive hyper-personalization, reimagine customer-centric business processes, simplify compliance with privacy laws, such as GDPR and CCPA, and manage consent and communication preferences at a global level. If you are a Data Innovator and want to position your company to win in the experience economy, let's talk!

Job Description

At Reltio, we’re on a mission to enable digital transformation by delivering a single source of truth for enterprise data designed for the digital experience economy. We were disrupting the master data management (MDM) software market when we launched the first cloud-native MDM software-as-a-service (SaaS) platform. The Reltio Connected Data Platform leverages a cloud-native multi-tenant architecture and our ecosystem to enable speed, agility and flexibility at scale. Companies across industries rely on Reltio to deliver mission-critical, secure, trusted real-time data at scale to create connected omnichannel experiences for their customers, partners and employees.

We’ve earned numerous awards and top rankings for our technology, our culture and our people. Reltio was founded on a distributed workforce and offers flexible work arrangements to help our people manage their personal and professional lives. So if you’re ready to work on unrivaled technology where your desire to be part of a collaborative team is met with a laser-focused mission to enable digital transformation with connected data, let’s talk.


Reltio is seeking a Demand Generation Campaign Manager for our industry leading master data management platform, Reltio Connected Data Platform. In this role, you will work with marketing and sales counterparts, as well as other cross-functional teams to build best-in-class, integrated marketing campaigns. This role reports into the head of digital marketing and will be a critical role to fuel Reltio’s targeted growth in key verticals. If you are an experienced campaign manager that enjoys owning a strategy from end-to-end and you dream about ways to boost marketing/sales alignment and pipeline creation, then this role is for you.



  • Works with marketing leadership to develop a use case marketing program strategy that supports demand pipeline and revenue impact
  • Collaborates with the digital team on acquisition and engagement demand programs, and ensures final tactic selection is appropriate for program design
  • Engages proactively with sales teams to coordinate, communicate, and optimize the impact of acceleration demand marketing programs
  • Identifies and creates a testing approach for use case marketing program pilots
  • Leverages ABX strategy to drive results with sales teams
  • Builds and manages webinars tied to key use cases and verticals
  • Design and organize optimal campaign plans within budget constraints
  • Locate and secure talent and resource before campaign launch
  • Utilize staff and resources to produce quality programs for execution
  • Maintain campaign timeline and schedule
  • Tracks and reports on campaign results.


  • Must be an agile team player that wants to win together
  • Bachelor's in Marketing or related field
  • 3+ year track record of successful campaign strategy in a SaaS environment
  • Proven results driving sales pipeline with proven strategies, as well as by testing new and innovative ideas
  • Experience overseeing simultaneous campaigns
  • Must have experience partnering with sales to build programs
  • Excellent organizational and project management skills
  • Bonus points for knowledge of healthcare, life sciences industry, retail, CPG, and financial

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.