Community Marketing Director

Demandbase

United States of America
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/05/2021
  • Website: demandbase.com
  • Company Address: 680 Folsom Street Suite 400, San Francisco, CA, 94107

About Demandbase

The biggest and fastest growing companies in the world rely on Demandbase to drive their Account-Based Marketing strategies and maximize B2B marketing performance. We pioneered the ABM category nearly a decade ago, and today we lead the industry as an indispensable part of the B2B tech stack.

Job Description

The biggest and fastest-growing companies in the world rely on Demandbase to drive their account-based strategies and maximize B2B go-to-market performance. We pioneered the ABM category nearly a decade ago, and today we lead the industry as an indispensable part of the B2B tech stack. Demandbase offers the only end-to-end Account-Based Experience (ABX) solution that helps B2B companies find, engage, and close the accounts that matter most. Our success would not be possible without the driven and collaborative teams here at Demandbase. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the Bay Area, New York, and London, and allow employees to work remotely from anywhere in the US. We have also continuously been recognized as one of the best places to work in the Bay Area.

Our success depends on our ability to create a diverse, equitable and inclusive environment. We're committed to attracting, developing, retaining and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission and providing real insight from our products to support our customers. We encourage people from underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

Demandbase is seeking a Community Marketing Director to develop a best-in-class community, leading comprehensive initiatives to drive community engagement and increase word-of-mouth marketing, customer success and cross-sell / up-sell opportunities.

You should have experience using online and offline tactics to grow communities and generate customer advocacy on a global scale. You should know how to build relationships and identify what motivates customers, partners, and employees to engage authentically. You should also be excited about Account-Based Marketing and using ABM tactics to engage customers.

This is an individual contributor role to start.

 What you’ll be doing:

  • Create, manage and maintain a comprehensive and forward-looking community program including working cross-functionally to develop an overall community marketing strategy.
  • Generate customer-authored content through community-based campaigns.
  • Align with Customer Success to provide content that will contribute to customer success, adoption and utilization.
  • Provide immense customer value via journey-aligned content. Drive cross-functional team content strategy and development.
  • Launch community-based campaigns to drive sales opportunities. 
  • Lead additional opportunities for engagement with CABs and meetups.
  • Build relationships with customers and community influencers.
  • Engage with the online community and respond to comments and requests and/or connect with experts.
  • Identify, drive and track relevant metrics of success, standard methodologies, and best practices
  • Be a customer voice in the development of new products and ideas.

What we’re looking for:

  • 10+ years of experience managing and executing large-scale community marketing programs for SaaS companies with at least...
    • 5 years of experience improving customer success via cross-organization alignment and customer communication
    • 3 years of content development, including customer interviews and writing
    • 3 years generating sales opportunities via community engagement
  • Proven ability to drive direction and alignment with large cross-functional teams
  • Outstanding written, verbal, and presentation creation skills
  • Ability to think creatively with a passion for developing and delivering big ideas for customers
  • Track record of developing novel approaches within your team or company

 Benefits: 

Our benefits include 100% paid for Medical, Dental and Vision for you and your entire family, short-term/long-term disability, life insurance, flexible vacation policy and 401K. Due to the COVID pandemic the Demandbase offices are closed for the foreseeable future. When the office reopens, we also offer commuter benefits, free snacks, catered lunch every Friday, chair massages, weekly yoga and much more! 

More About Demandbase:

Demandbase is the leader in Account-Based Experience (ABX) and an indispensable part of the B2B Go-to-Market tech stack. The company offers simply the best account-based platform to find, engage, and close the accounts that matter. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABX strategy and maximize their marketing performance. Demandbase has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market.

For more information, please visit www.demandbase.com or follow the company on Twitter @Demandbase.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.