Senior Marketing Manager


Waterloo City, Ontario, CA
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/05/2021
  • Website:
  • Company Address: , Waterloo, ON

About DarwinAI

DarwinAI, an explainable AI company, enables enterprises to build AI they can trust. Founded by renowned academics at the University of Waterloo, DarwinAI’s Generative Synthesis technology makes explainability real, allowing developers to understand, interpret and quantify the inner workings of a deep neural network. Based on years of distinguished scholarship, the company’s patented explainability technology accelerates advanced deep learning design and unlocks new possibilities for the commercial uses of deep learning.

Job Description

About you

You have the ambition and ability to increase our brand awareness and to help us build our market share and revenue. You’re keenly focused on delivering marketing results through customer engagement and lead-generation. You can work well with executives to build effective external corporate messaging. You enjoy crafting and shaping messaging to appeal to clients, media and investors alike. Finally, you have a comprehensive understanding of the North American tech and business media landscape, including broadcasts, blogs, webinars and podcasts.

You will also have a great opportunity to communicate with our stakeholders and the broader DarwinAI team about the impact of marketing initiatives, while continually seeking to improve our results.

Your contributions

In this role, you’ll get to work across a full range of exciting marketing activities. Below are the key contributions you can make:

  • Executing the marketing plan in order to achieve positive outcomes for DarwinAI’s Website, Marketing Content and Campaigns, Automation and Analytics, Partnerships and Media Relations. Participating in refining the marketing strategy with the executive team.
  • Collaborating and Communicating with stakeholders in order to build a positive reputation for DarwinAI, building messaging to promote our emerging product offering, and driving leads for our product.
  • Project managing our marketing campaigns and our operational processes.
  • Refining our content marketing initiatives, contributing to content and the development of editorial governance (leveraging other team members and subject matter experts). Creating content and contributing on an ongoing basis: newsletter, social media, white papers, case studies, landing pages, and more.
  • Updating our website to align with our brand positioning, quarterly OKRs, key initiatives and marketing campaigns.
  • Building PR campaign strategies and maintaining relationships with media who can build brand equity for DarwinAI.
  • Executing cross-promotional initiatives with our Partners.
  • Providing training and mentorship opportunities for a Marketing Co-op through 1-1 coaching, delegation of assignments and goal setting.


  • 5+ years experience in a similar marketing or communications role for a product firm or B2B professional services agency.
  • Experience working at, and successfully marketing, a top employer within the tech industry.
  • A hunger to succeed and bring an analytical and creative mindset to the job. Self- directed. Team oriented. Detail-oriented.
  • A strong strategic approach and the ability to take on complex marketing and communications initiatives.
  • Excels in a fast-paced environment, and has experience working with individual contributors, executives, agencies and third-party partners.
  • Project management skills and a positive attitude towards problem solving, ability and desire to learn.
  • Possess excellent writing, editing, speech and presentation development skills.
  • Has a basic understanding of SEO, and knows a lot about content categorization and structure, content development, distribution and measurement.
  • Has an advanced understanding of lead generation and can successfully leverage content-publishing platforms, marketing automation (HubSpot preferred) and analytics tools to drive positive marketing results.
  • Leadership - A willingness and ability to listen and understand the ideas and concerns of others and to clearly communicate your own.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.