Content Manager

Health IQ

Dallas, TX, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/04/2021
  • Website: healthiq.com
  • Company Address: 2513 Charleston Road Suite 102, Mountain View, CA, 94043

About Health IQ

Health IQ believes those living a healthy lifestyle are overpaying for their insurance. We are the only company that combines your current health, health literacy and active lifestyle to better predict your long-term health, getting you rates up to 41% lower.

Job Description

The Content Manager will plan, execute and manage strategies for content development in coordination with SEO goals across multiple digital platforms in order to raise brand awareness and drive high engagement and search rankings. This role will manage freelance content writers, and will require excellent interpersonal and communicative skills, as well as demonstrate sound leadership and decision-making ability. The successful candidate should be creative with strong writing, editing, organizational skills with the ability to make an immediate impact on the strategy and content contributions to Health IQ’s online presence.

What you will be doing:

  • Create, improve, maintain and manage content across multiple platforms including website, blog, email and various social channels
  • Oversee all marketing content initiatives regarding content strategy, creation, revision, and retention across multiple platforms 
  • Develop content strategies and roadmap and ensure priorities are inline with business objectives and marketing needs
  • Develop and implement effective search engine optimization (SEO) strategies and tactics and assure content conforms to SEO best practices
  • Monitor technical search engine optimization issues and fix issue that arise
  • Direct and coordinate content teams in off-page search engine optimization tasks like link-building
  • Perform technical SEO Audits and drive the implementation of on-page website SEO optimization
  • Prepare and communicate reports on SEO performance
  • Identify projects’ overall content requirements and content sources (research and sourcing)
  • Develop process for content management, workflow and maintenance
  • Develop categorization and metadata framework for grouping and tagging content
  • Write content plus oversee freelance copywriters to assign topics, edit material and uphold writing standards; serving as editor-in-chief to ensure quality, clarity and brand consistency
  • Conceive and brainstorm with marketing team for content ideas
  • Stay updated on industry trends and best practices and adjust content strategy as needed
  • Work daily with content management system (CMS) software 
  • Maintain and adhere to a content calendar to ensure projects are completed in timely manner 
  • Work with graphic designers for assigned content 

What we're looking for:

  • Bachelor’s degree in marketing, communications, advertising or related field 
  • 4+ years of proven content marketing experience 
  • Ability to demonstrate success metrics across content developed
  • Demonstrated experience with a variety of SEO tools (e.g. SEMRush, Google Analytics) and adept at keyword placement and SEO best practices
  • Excellent written and verbal communication skills
  • Proficiency with popular content management systems (e.g. Wordpress)
  • Creativity and the ability to develop original content 
  • Understanding of digital advertising and social media marketing
  • Strong leadership qualities
  • Excellent writing, researching, proofreading and editing skills
  • Ability to work independently and with a team to schedule content and meet deadlines
  • Analytical skills to examine data produced by content performance preferred
  • Dependable, great follow-through, highly organized and deadline oriented
  • Can manage multiple projects in a fast-paced environment 
  • Proficient computer skills (ability to work with Google Suite apps a plus) 

Nice to Haves:

  • Understanding of basic sales funnel strategy 
  • Experience writing for life insurance and/or medicare industry 
Join the Health Conscious Workplace of the Future 
To make the world a healthier place, we started in our backyard. We created a health-conscious environment that allows each of our employees to reach their personal health goals. Below are a few of the employee-led programs that make working at Health IQ truly unique. 

1. Nutritionally Supportive Environment
Anyone who has tried to stay healthy knows it’s hard to stick to your particular nutritional goals throughout the day with soda, chips, and sugary treats all around you. So we provide our employees with quality food and snack options, like a limitless supply of organic nuts, fruits, and veggies instead. 

2. Optional Fitness Time
Instead of the usual ping pong table, we’ve dedicated space for our employees to enjoy yoga, spin bikes, exercise equipment, and other wellness activities. We believe a healthy body is at the core of a healthy mind, so whether it’s time for a walk, using the exercise equipment, or daily meditation, we make it easy. 

3. Casual Office Attire
Ever dream of coming to work in your casual fitness attire? Well, that's how we roll at Health IQ! Be comfortable and let your fitness fashion shine! 

4. Like-Minded Coworkers
At the end of the day, we are a business-minded insurance company and we use analytics to measure our success and drive our business. Coming to work and working hard however is much more fun when you are surrounded by like-minded people who are motivated by the same personal goals as you. Our employees are making friends that will last a lifetime. 

5. Motivate and Compete
Many of our employees are current or former athletes who are competitive and like to win. They motivate each other to do their personal best every day, and together we win as a team and as a company! 

6. Excellent benefits
We pay 100% of our employees' costs toward medical, dental and vision insurance. 

Are You Ready to Join The Movement? 
Health IQ is the internet's fastest growing online Insurance Company in the US. In the last few years, we’ve gone from 0 to $24B in coverage, 0 to 230 employees, 0 to $139MM in venture capital raised. Why is our product selling so fast? We have a data advantage. Health IQ spent 6+ years gathering the science and the proprietary data from our popular Health IQ test (taken 10.2 million times) to convince insurance carriers to give lower rates on life insurance for vegans, marathoners, triathletes, well-controlled diabetics, yogis, Crossfitters, and more. These special rates are exclusive to us saving consumers thousands of dollars each and rewarding them for living a healthy lifestyle. 
 
Hyper-growth means hyper opportunity for employees! While many companies hire managers externally or use a tenure system, we pride ourselves on our cultural value of meritocracy. This means that as we grow and new positions are created, we look to promote our top performers from within. Today over 80% of our managers are promoted from internal roles.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.