Marketing Operations Specialist

BrightEdge

Cleveland, OH, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 05/02/2021
  • Website: brightedge.com
  • Company Address: 999 Baker Way Suite 500, San Mateo, CA, 94404

About BrightEdge

BrightEdge is the essential content marketing platform for modern business. It transforms online content into tangible business results such as traffic, revenue and engagement.

Job Description

As the industry pioneer behind Content Performance Marketing, BrightEdge has thoroughly redefined the concept of search engine optimization by developing an award-winning platform that precisely measures and optimizes marketing content across online channels. 
 
Our cloud-based platform is powered by big-data analysis that allows our customers to plan, optimize, and measure campaigns based on real-time content performance. BrightEdge has emerged as the leading international provider of cloud-based SEO Enterprise solutions due to its dynamic and results oriented entrepreneurial culture.
 
Fast-track your career at one of the hottest software start-ups in Silicon Valley! The Marketing Operations role will be the hub of all digital and field campaigns, working with Product Marketing, Field Marketing, Customer Marketing, and web operations. You will be based in Cleveland and report to the VP of Customer Marketing at headquarters in Foster City.

What We're Looking For:

    •        Bachelor’s degree or equivalent practical experience
    •        3-5 years of Marketing Operations experience, ideally with B2B tech or SaaS companies
    •        Experience with Salesforce, Eloqua or other Marketing automation platform
    •        CMS experience, preferably Drupal; Google Analytics
    •        Process and project oriented – able to create and manage, share and promote adoption
    •        Thrives in a fast-paced environment, with can balance shifting/competing priorities and projects
    •        Solution-oriented, with ability to assess longer term impacts and alignment with objectives
    •        Motivational and positive attitude
    •        Willing to support others in the achievement of their goals
    •        Able to balance execution with strategy, is inclined to ask “why” and “what if”
    •        Results and metric-driven, with a mind on excellence and doing the right thing, the right way
    •        Ability to give and be given constructive feedback

What The Job Involves:

    • Owning the Salesforce Lead object and flow; creating reports, campaigns, dashboards and associated workflows; performing analysis to improve campaign performance
    • Ensuring lead sources/channels are correctly integrated with our automation platform and Salesforce reporting to ensure optimal tracking and demonstrate ROI
    • Leverage automation platform and understand prospect journey; inform and support the creation of campaigns with workflows to fill funnel and nurture prospect base
    • Provided analysis and reporting for program and campaign performance across the Marketing functions (e.g. digital, content, events, product)
    • Work with IT to build webpage templates, create custom pages as needed, provide insight and support through migrations and updates
    • Assist in the planning, promotion and execution of annual user conference

Benefits & Perks

    • Competitive salary with stock options
    • One week certification and training program in Silicon Valley
    • Medical PPO or HMO, Dental, and Vision Insurance
    • 401K and Financial Planning
    • Transportation reimbursement for qualifying employees
    • Team networking and social events
    • Friday Lunches
    • Access to annual BrightEdge lead content marketing conference
    • Stocked Kitchens
About BrightEdge
 
BrightEdge is widely recognized as a global leader in SEO and Digital marketing. The most innovative customers across more than 80 countries trust BrightEdge to modernize their Digital Marketing stack for today’s digital world. We are helping thousands of organizations, including many of the world’s largest companies, transform their businesses and drive more revenue.  
  
The continuous innovation of our product is supported by what we believe to be our most valuable assets: our people. Our employees are industry experts at the forefront of digital transformation. Come join us and help us share the future of SEO.  

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.