Campaign Marketing Producer - "Data-driven storyteller" (Contract, 20 hours per week)


  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/29/2021
  • Website:
  • Company Address: 965 Mission Street, 7th Floor, San Francisco, CA

About Indiegogo

Curiosity powers innovation, innovation powers Indiegogo. Pioneering the crowdfunding industry, Indiegogo has helped hundreds of thousands of entrepreneurs to go from idea to market since launching in 2008. Today, our diverse community of inventors reaches millions of backers and buyers, creating the ideal place to launch and discover innovative products. From live campaigns to the newest, ready to ship tech, Indiegogo is a global marketplace for ingenuity.

Job Description

Nestled in the Campaign Strategy team at Indiegogo, the Campaign Marketing Producer is responsible for collecting and analyzing data to create high-impact marketing deliverables that guide clients from around the world to successfully launch on Indiegogo. In this role, you will utilize qualitative and quantitative data analysis and data-driven insights to build effective marketing strategies and steer clients to a successful market launch. You will spearhead market research activities, create and launch go-to-market surveys to collect data, help clients position their products with market insights, digest data from various sources to parse out actionable insights, advise on assets and campaign-specific deliverables, create marketing deliverables, build reports to illustrate campaign performance, and champion crowdfunding success through data. Throughout the product launch journey, you will work closely with client-specific teams to uncover and deliver information that will drive product launch success on Indiegogo.  
The ideal candidate is experienced in digital marketing, data analysis, and problem-solving. This person should have prior exposure to the consumer hardware product landscape in order to identify problems and provide solutions for our clients
Indiegogo is the place to discover clever and unique innovations in tech and design before they go mainstream, including hundreds of products shipping right away. With thousands of projects launching every week, there’s ingenious tech, creative design, and much more around every corner. Our customers are passionate about funding passionate people and so are we! We are a team of committed, results-driven team players who are lucky enough to be able to call “helping people achieve their dreams” our everyday jobs. When people unite around a common goal, anything is possible.


    • Create, launch and manage various market research activities and qualitative and quantitative market surveys
    • Analyze all available data to provide campaign-specific marketing insights and drive product launch strategy from product positioning to campaign optimization
    • Create landing pages, content calendars, email marketing campaigns and campaign pages
    • Provide thoughtful feedback on marketing assets and deliverables, stepping in with simple graphic design and copyediting prowess when necessary
    • Build visually-stunning client-facing reports and robust marketing dashboards to illustrate campaign performance
    • Manage client data effectively and accurately throughout the entire product launch cycle 
    • Serve as a thought leader in crowdfunding, championing new strategies and tactics to elevate client success on the platform


    • Comfortable with the process of using data to inform marketing decisions
    • Thorough understanding of digital marketing elements, tactics and analytical tools
    • Experience and demonstrated ability to prioritize and multitask in a deadline-driven, high-pressure environment 2+ years of client-facing experience in data analytics or digital marketing
    • Superior written skills, and the ability to effectively parse out data into actionable insights Proven ability to manage multiple projects at a time while paying strict attention to detail
    • Technical orientation and the ability to quickly learn and utilize new technology Creative thinking abilities and a proven ability to collaborate with cross-functional teams 
    • Passion for making a positive impact on the world while fostering a fun, open and collaborative work environment Ability to work independently and effectively in a remote work environment
    • Self-starter with an entrepreneurial spirit and ability to thrive in a dynamic, fast-paced startup environment 


    • Being Innately curious and strives for continuous learning
    • Marketing agency or digital ad buy experience
    • Crowdfunding campaign management experience Product marketing, email marketing, and/or creative services (copywriting, photography, videography, front-end design, editing) experience
    • Experience in landing page builders, social media marketing tools, and email marketing service providers
    • Fluency in an APAC language (e.g. Japanese, etc.)
This is a contract remote role for 20 hrs/week.
Working at Indiegogo 
At Indiegogo you’ll find a welcoming, supportive community that embraces collaboration, fearlessness and authenticity. We are a rapidly growing organization and our platform is used by people all over the world to raise money for their creative, cause-related, or entrepreneurial ideas. Our customers are passionate about funding their campaigns, and so are we! We are a team of committed, results-driven team-players who are lucky enough to be able to call “helping people achieve their dreams” work. 
If you’re passionate about what we’re passionate about, we want to meet you. If this position sounds like a fit, please apply with your resume and a cover letter, explaining why you’re the right person for the role:
Indiegogo is an equal opportunity employer and complies with the San Francisco FCO
Indiegogo is committed to respecting your privacy as a job applicant.  Please visit our Job Applicant Privacy Statement in our Privacy Portal for more information on your privacy rights and how Indiegogo processes your personal information. 

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.