SEM Manager

SoFi

San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/28/2021
  • Website: sofi.com
  • Company Address: One Letterman Drive, Building A Suite 4700, San Francisco, CA, 94129

About SoFi

Social Finance, Inc. (SoFi) was founded in 2011 by Stanford Graduate School of Business classmates who shared dissatisfaction with the state of the student lending industry.

Job Description

Who we are:

We’re a next-generation fintech company on a mission to help our members achieve financial independence to realize their ambitions—whether that’s buying a house, starting a family, or becoming debt free. We aim to be at the center of our members’ financial lives, so they can get their money right. 

By joining SoFi, you’ll help shape a brighter financial future for our 1.8+ million members—using innovative, mobile-first technology to transform an industry that hasn’t changed in decades. With offices across the United States and abroad, we’re one of the fastest growing companies in fintech—offering the agility of a start-up with the stability of seasoned management and dynamic, passionate employees. 

Join us to invest in yourself, your career, and the financial world. 

The role

SoFi is seeking a talented Search Engine Marketing (SEM) Manager to join the performance marketing team and help lead our acquisition efforts. As the owner of one of SoFi’s largest and most efficient channels, you will have a meaningful impact on the growth of the business. You will have ownership over the continued growth of our core products, as well as the strategic launching and scaling of our newer products. This role will focus on both the data-to-day campaign management and the long-term strategic planning and forecasting. As the channel expert, you will be the go to person for all things paid search. 

What you’ll do:

  • Develop the Search acquisition strategy - including roadmaps and long-term forecasting

  • Build and manage Search campaigns for current and new products

  • Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more

  • Own scaling and optimizations for all products to hit the channel growth goals

  • Relentlessly test new segments, strategies and messaging as well as working with the Web team to coordinate tests for on-site optimizations

  • Provide regular channel performance reports and ad hoc reports

  • Report key learnings and major takeaways to internal and external stakeholders


What you’ll need:

  • 3-4 years experience running complex search campaigns with large budgets

  • Bachelor’s degree

  • Technical knowledge of all search platforms as well as bid management tools such as SA360

  • Experience with large dataset analyses and campaign reporting (Tableau experience is a plus)

  • Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights

  • Strong organization and project management skills with the ability to own projects from end to end in a fast-paced environment

  • Eagerness to roll up your sleeves to get things done (even the unglamourous things)

  • Problem-solve in a fast-paced, self-driven environment; ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns

 

#LI-BR1

Why you’ll love working here:

  • Competitive salary packages and bonuses
  • Comprehensive medical, dental, vision and life insurance benefits
  • Generous vacation and holidays
  • Paid parental leave for eligible employees
  • 401(k) and education on retirement planning
  • Tuition reimbursement on approved programs
  • Monthly contribution up to $200 to help you pay off your student loans
  • Great health & well-being benefits including: telehealth parental support, subsidized gym program
  • Employer paid lunch program (except for remote employees)
  • Fully stocked kitchen (snacks and drinks)

 

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

California Consumer Privacy Act (CCPA)

When you apply to a job on this site, the personal data contained in your application will be collected by SoFi (“Controller”), which is located at 234 1st St, San Francisco, CA 94105 and can be contacted by emailing [email protected] Controller’s data protection office can be contacted at [email protected] Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site.
We may have collected the following categories of Personal Information:

  • Identifiers, such as name, contact information, online identifiers
  • Personal information, as defined in the California customer records law, such as name, contact information, education, employment, employment history
  • Audio, electronic, visual and similar information, such as images and audio, video or call recordings created in connection with our application and interview process
  • Professional or employment-related information, such as work history, prior employer, information relating to references, CV, details of qualifications, skills and experience, human resources data and data necessary for benefits and related administration services
  • Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.
  • Protected classification characteristics under California or federal law. Age (40 years or older), race, color, ancestry, national origin, citizenship, sex (including gender, gender identity, gender expression, sexual orientation, veteran or military status, etc. upon your voluntary disclosure.Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.