Digital Marketing Manager - South West Europe - Lookfantastic

The Hut Group

Berlin, DE
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/06/2021
  • Website: thg.com
  • Company Address: Voyager House, Chicago Avenue, Manchester, M90 3DQ

About The Hut Group

THG has grown from a start-up business to a global digital commerce group, fast becoming one of the world’s leading beauty and wellbeing online retail organisations.

Job Description

THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious – we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

About the Division

THG is Europe’s No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world’s greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever-expanding team as we strive to become the Worlds No1 Online.

Digital Marketing Manager

As we continue to drive european territory growth, focused squarely on building a world class marketing platform and team and we are hiring for a driven, motivated and highly capable European Digital Marketing Manager to join us. As the Digital Marketing Manager you will lead, develop and implement digital marketing strategies that contribute to our stellar growth across one of our european territories. Driven by data you’ll quickly iterate and methodically improve our results month on month. The role will provide leadership in paid search, paid media, affiliate marketing, and trading.

Responsibilities will include

    Leading a team of c. 5 – 8 marketing executives, and devising a growth strategy across the full digital marketing channel mix to establish LOOKFANTASTIC as the no. 1 Beauty Destination in Europe.
    Take ownership of the strategic planning of the full EU digital marketing strategy including channels - affiliates, social, influencers, CRM, Paid Media etc
    Monitors and analyses performance overall against traffic, revenue, CPA and ROI goals and continually makes and implements recommendations for optimization and ongoing growth
    Campaign analysis and forecasting as well as annual budgeting from a regional and channel perspective across all performance KPIsPlans and manages the marketing budgets and allocates this across marketing channel to hit local and regional performance targets
    Supports team to identify and roll out new optimization tests and growth opportunities and areas for additional investment
    Lead overall integrated campaign strategy and plans, outlining key marketing themes, local trade event and messages, and offers and mediums for promotions throughout the year.
    Ensuring the best possible ROI by identifying efficiencies and budgeting out appropriate spend of each campaign
    Liaising with trading and buying teams to secure the right customer incentives whilst safeguarding the business profit margin and scheduling the right brands offers for local and global campaigns
    Setting up performance reporting and reporting back to the senior leadership team

    Optimize customer journeys across acquisition and retention channels

    Team training on overall digital marketing channels from a technical, analytical and strategical perspective and share learnings within team and wider division.

    Develop and implement the LOOKFANTASTIC new customer acquisition strategy

    Following global digital marketing trends closely and applies those to the LOOKFANTASTIC marketing strategy

Requirements

    Proven ability to deliver consistently strong measurable results
    Strong experience and expertise in digital marketing
    Experience in running a portfolio of traffic generation programsExperience working with Analytics platforms: (Google Analystics, Tableau, In house, Coremetrics, Omniture, etc)
    Strong analytical and quantitative skills
    A mindset of optimization and testing. Must have track record and a strong approach to the job of constantly optimizing various programs, testing new ways of executing and new traffic programs and making decisions based on objective data to keep refining programs and investments
    Strong campaign management orientation, identify new themes/topics, offers, and platforms to reach target market with those messages and offers
    Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships and manage effectively
    Creative, high energy, innovative, proactive, and resourceful
    Stress resistant, strives in high paced environment
    Beauty and digital marketing enthusiast, follows all trends and is early adopter of novelties in the industry
    Active on social media and loves following trends in retail and more specifically beauty vertical

Benefits

· Competitive salary

· Company pension scheme

· Onsite Doctor

· Employee discounts

· Company bonus scheme

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.