Brand Marketing Manager (North America) - ProBikeKit

The Hut Group

Manchester, GB / England, GB
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/06/2021
  • Website: thg.com
  • Company Address: Voyager House, Chicago Avenue, Manchester, M90 3DQ

About The Hut Group

THG has grown from a start-up business to a global digital commerce group, fast becoming one of the world’s leading beauty and wellbeing online retail organisations.

Job Description

THG is one of the world's leading online beauty and wellbeing retailers, home to premium brands such as lookfantastic, Pro Bike Kit, GlossyBox, and Myprotein; all of which are powered by our industry-leading and award-winning technology platform, THG Ingenuity. Our 6000-plus employees represent 66 nationalities and work in offices located in 11 cities around the globe.

Our culture is fast- paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey. THG believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential.

About the Role

As part of our continued international expansion plans, ProBikeKit is seeking a versatile and ambitious marketing manager to steer and deliver our brand marketing strategy in North America.

The successful candidate will be responsible for researching, planning and activating brand marketing projects in the USA and Canadian cycling markets.

Key objectives:

    Grow Brand Awareness - putting PBK in front of more cyclists.
    New Customer Acquisition- creating opportunities for database sign-ups and first transactions.
    Brand Reputation - improve the perception of PBK among American cyclists.

You’ll be joining at a pivotal time in our PBK USA journey; with a strong website and the support of an experienced trading and digital marketing team already in place, we’re now ready to fully explore all branding sub-channels with the medium-term aim of developing a USA Marketing Team as each channel grows. As such, the key areas of initial responsibility will be:


    Events - researching, costing and presenting local and national event participation, sponsorship or branding opportunities.
    Affiliation, Ambassadors & Influencers – Sourcing and signing of social media ambassadors, bloggers and retail affiliate partners that resonate with our core US cycling customer and deliver additional streams of revenue for PBK USA.
    Social Media – grow following, engagement and boost brand reputation on key cycling media channel.
    Press & PR – Develop and nurture new relationships with US and Canadian cycling press, forming partnerships and uncovering opportunities to promote PBK products and brand in a positive light.


Our growth plans are really ambitious, with the full support of THG to make blue-sky ideas a reality. The role would therefore suit a candidate that can quickly assimilate to and embody the PBK culture and core customer, representing and championing our brand with relevant and bold ideas from day one.

We are open to candidates from across the North America region or the UK, offering flexible digital working solutions to keep you well connected to the PBK HQ trading and marketing teams.

Requirements

    Proven experience working within the cycling/events industry.
    Proven ability to build, develop and drive multiple brand marketing campaigns.
    Experience owning campaign budget and allocating spend in line with wider growth strategies.
    Experience in delivering strong brand development and experience.
    Impeccable attention to detail and solid communication skills across internal and external stakeholders.
    Resourceful and results driven individual with the ability to work well under pressure.


We are especially interested to speak to you if you have:


    A professional background or personal interest in Cycling
    A professional background or personal interest in sports

Benefits

    Competitive salary
    Discounted Gym membership
    Access to onsite doctor
    Enrolled onto company pension plan
    An exciting, fast-paced working environment where you will work with and learn from the best in the business

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.