Director of PR and Social Media

Tier Mobility

Berlin, DE
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/06/2021
  • Website: www.tier.app
  • Company Address: , Berlin

About Tier Mobility

TIER Mobility is a vision and mission-driven company for shared micro-mobility based in Berlin. Our vision is to lead the way towards seamless and sustainable mobility joyful for everyone. We are rethinking urban transportation and reshaping our cities'‚Äč landscapes by offering easily-accessible and affordable mobility services by partnering up with municipalities, public and private organizations as well as other transportation providers. In all our actions we focus equally on our core values of sustainability, customer centricity, diversity excellence, appreciation and transparency.

Job Description

  • Lead the media strategy and create, activate and implemented owned and earned Social Media and Public Relations.
  • Lead the PR and Social Media team in the development of PR, Social Media and Influencer initiatives  
  • Creatively concept and lead a story development roadmap
  • Provide local markets with relevant media outlets and innovative PR strategies (across broadcast, print & digital channels) through compelling story ideas and clear messaging 
  • Be responsible for all PR activities including corporate communication,  crisis management and all social media channels. 
  • Provide local markets with relevant media outlets and innovative PR strategies (across broadcast, print & digital channels) through compelling story ideas and clear messaging 
  • Manage and develop the PR and Social Media team to ensure industry leading results
  • Select and steer external PR  agencies across projects and activities
  • Input to campaign recaps and post mortems, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing across all markets
  • Maintain an in-depth knowledge on media trends, industry best practice and social media platform developments and opportunities
You'll fit great with these Skills and Qualifications
  • 8+ years’ industry and / or relevant work experience
  • Creative, dynamic and comfortable working in fast paced environments
  • Excellent interpersonal/communication skills and managerial level of strategic thinking
  • Senior experience in Social Media strategy and execution 
  • Senior experience in Influencer strategy, outreach and activation
  • Experience in PR communications, strategy and execution
  • Professional understanding of an ever-changing media landscape and advanced experience in project management
  • Excellent presentation and organizational skills
  • Excellent verbal and written communication skills
  • Fluent written and spoken English language skills
Get an Impression of the Team
  • The fundament of TIERs marketing strategy is to drive Brand Awareness and establish Brand Identity and preference through Earned media. This position will lead the PR, Social Media and Influencer strategy, creation and implementation to build TIER into the most known, loved and talked about brand in the industry across all earned media channels. 


This may inspire you
  • Join us at the forefront of one of the most exciting and rapidly moving industries. 
  • We’re agile, we’re growing and so will you! At TIER, there’s space for exponential professional development and room to make a huge impact on the business going forward. 
  • Being part of the team means you’re part of its success. Our ESOP Programme gives you an opportunity to have a share in the company – nothing like invested interest!
  • Surf your city with free rides on our e-scooters and e-mopeds.
  • Check out our diversity and inclusivity initiatives and programs such as #WomenofTIER.
  • Expect a first class company onboarding and Team Events with international colleagues from all over the World.
  • Be part of one of the fastest growing and most funded startups in Europe with a world-class team of serial entrepreneurs (Co-founder of Rebuy, Takeaway, Coup) and high-performers (Ex BCG, Uber, Delivery Hero and more).

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.