Sr Brand Manager, ScrabbleGo

Scopely

Los Angeles, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/05/2021
  • Website: scopely.com
  • Company Address: 3530 Hayden Ave. Ste. A, Culver City, CA, 90232

About Scopely

Founded in 2011, Scopely partners and collaborates with elite game developers and global entertainment companies to bring industry-leading distribution and monetization technology to free-to-play games. Scopely oversees marketing, analytics, ads, business development, live ops, quality assurance, community management, and more, empowering developers to focus on building and refining great gameplay experiences to earn the loyalty and love of millions of players around the world.

Job Description

About the job

About Scopely:

Scopely is a leading mobile games company home to many top-grossing, award-winning franchises including Scrabble® GO, MARVEL Strike Force, Star Trek™ Fleet Command, Looney Tunes™ World of Mayhem, WWE Champions, The Walking Dead: Road To Survival™, YAHTZEE® With Buddies and Wheel of Fortune®: Free Play, among others. Scopely creates rewarding, immersive games that empower a directed-by-consumer experience. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform that personalizes gameplay at scale across one of the most diversified portfolios in the west. Recognized in Fast Company’s ‘World’s Most Innovative Companies’ and #2 on Deloitte’s ‘Technology Fast 500’ as one of the fastest-growing companies in North America, Scopely has achieved more than $1 billion in lifetime revenue by creating game experiences that are an important part of people’s lives. Scopely has global operations in Los Angeles, Barcelona, Boulder, Dublin (DIGIT game studio), London and Tokyo, with additional studios in seven countries across four continents. For more information, visit scopely.com.

 

Overview

The Sr. Brand Manager is a leader driving consumer acquisition through innovative and effective marketing and brand development.    This role will drive the consumer advertising, branding, and word of mouth marketing for a Scopely portfolio game,  and this person must be able to deliver with hands-on management of creative execution, acquisition strategies, and promotion.  This role works in partnership with Creative, User Acquisition, ASO, Distribution, and Product teams to build and optimize marketing and advertising that drives consumer awareness, interest, and conversion.  

 

What will you do?

  • Develop brand identity, logo, name and icon for your titles – working closely with the  IP-holder (where appropriate) to get alignment and buy in.
  • Write creative briefs for internal and external creative teams to ensure we produce best in class creative consistent across all channels and resonate with consumers - including UA creative, trailers, viral content, and talent/influencer.
  • Work closely with UA partner and Creative Lead on continuously ideating and testing the most effective performance advertising campaigns that are both on brand and deliver excellent KPIs.
  • A leader in driving integrated launches and developing ongoing marketing strategies in partnership with other team members across performance marketing, social acquisition, TV and Mass Media, PR, influencers, promotions, and community functions. 
  • Key contributor to ASO testing roadmap and analysis; owner of all visual creative and copy for app stores.
  • Responsible for driving featuring decks and other pitches to platform partners with the goal of improving merchandising, surfacing, visibility and conversion.
  • Owner of identity of the product outside the game; review, provide feedback, and approve advertising, app store, and marketing creative.
  • Support day to day marketing relationship with IP holder, product team, and developer.

 

What do you need?

  • 5+ years of consumer marketing experience, preferably in gaming, entertainment, or digital services.     
  • Experience working with mass IP entertainment brands: film, TV, toy, or game brands such as Star Trek, Scrabble, and Marvel is a benefit
  • Strong experience in developing/driving impactful creative campaigns, and excellent creative and aesthetic judgement.
  • Experience in digital advertising and marketing.  Experience in mobile user acquisition advertising is a bonus.
  • A KPI and results oriented person, capable of driving both tactical optimizations and media mix strategy and recommendations.
  • Desire to own projects through their full lifecycle: ideation, execution, and analysis.
  • Excellent written and verbal communication skills

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.