SEO Specialist, Growth


Redwood City, CA, US
  • Job Type: Full-Time
  • Function: Sales
  • Post Date: 04/03/2021
  • Website:
  • Company Address: 214 Homer Street, Palo Alto, CA, 94301

About Flipboard

Flipboard’s mission is to be the world’s most valuable content discovery platform for understanding our time and investing in yourself and others.

On Flipboard, quality articles, videos, podcasts and products are curated everyday for millions of people around the world. It's a platform that lets people spend time on their interests, develop deeper understandings, and share the best ideas with others through their own Flipboard Magazines.

Job Description

Flipboard is a content discovery platform designed to inform and inspire the world. Available on web, iOS, and Android, Flipboard offers the world important and influential articles, videos, podcasts and products shared by the greatest publishers and our vibrant Flipboard community to advance conversation, keep people informed, and inspire them to engage, learn, and lead.

We are seeking a results-driven Search Engine Optimization Manager to own the development and implementation of SEO initiatives across the Flipboard website. This role requires a proven track record in managing an SEO keyword pipeline and content strategy, an understanding of technical SEO, and analytical skills to develop strategies grounded in data. A successful candidate will be an advocate for platform SEO best practices and well-versed in what it takes to optimize a high-traffic website for search engine discoverability. 

All teams at Flipboard are working remotely during the pandemic; this role may work remotely during and after the pandemic from anywhere in the United States.


  • Perform keyword research on an ongoing basis to develop a pipeline for high performing landing pages
  • Develop and manage successful SEO campaigns including managing and analyzing best-in-class top-of-funnel landing pages with a focus on cross-linking, content quality and other SEO best practices that engage and convert
  • Analyze, track and report on overall natural search performance, using data to report progress on key initiatives with insights that will shape future SEO strategies
  • Audit the Flipboard website to find opportunities to grow the natural search channel
  • Diagnose issues that are impacting SEO, come up with solutions and implement fixes
  • Educate stakeholders on SEO best practices and evangelize SEO best practices across the organization
  • Identify and negotiate backlinks
  • Partner with engineers and product managers on projects that grow SEO traffic 
  • Maintain a library of documentation and articles that educate the organization on SEO best practices

Desired Skills & Experience 

  • In-house Search Engine OptimizationExperience managing SEO content and keyword strategy for a large, global website (Ideally 3-5 years)
  • Working knowledge of current search engine ranking factors and industry best practices
  • Working knowledge of basic SEO concepts (keyword research, user intent, crawlability, mobile-friendly, page speed, etc.)
  • Familiarity with technical SEO concepts such as content optimization, XML sitemaps, structured data, CSS, HTML, JavaScript, information architecture, & a strong developer/I.T. understanding
  • Experience using enterprise SEO tools such as Google Webmaster Tools, Moz, seoClarity, ScreamingFrog, Botify, etc.
  • Strong proficiency in analytics (e.g. Google Analytics) and A/B testing frameworks, preferably proficient with SQL.
  • Ability to interpret data and make business recommendations
  • Ability to clearly and concisely communicate with technical and non-technical stakeholders across all levels of the organization
  • Highly disciplined and organized, self-motivated, looking for personal growth
  • Must possess strong interpersonal and presentation skills
  • Nice to have’s: Bachelor’s degree in Marketing, Business or other related field preferred OR 4+ years’ relevant professional experience

Benefits & Perks

  • Our benefits include vision, dental, life, and health insurance, plus 401K with a company match
  • Flexible hours and generous 'out of office time' for holidays, vacations, sick leave, relaxation & wellness, personal and family needs
  • Subsidized commuter programs (post-pandemic)
  • Team celebrations: company anniversaries, birthdays, Thanksgiving, weddings/babies –– you name it, we celebrate it!

Why Join Flipboard?

  • Our vision: At a time when society could really benefit from being more informed and inspired, we are enabling great stories to reach the right communities around the world.
  • Our team: Led by experienced CEO, Mike McCue, the Flipboard team is a positive, respectful, and diverse group of bright and highly capable people who work collaboratively with strong purpose and vision. The Flipboard team is headquartered in downtown Redwood City, CA in the beautiful SF Bay Area. Although our roots lie in the Silicon Valley, our team extends around the world: New York City, Chicago, Los Angeles, Seattle, Vancouver, and London.
  • Our culture: We value an environment and culture that encourages people's voices and perspectives to be heard. We believe that leveraging our team will lead us to create better products and services for all our users and partners. We value diversity and inclusion at Flipboard and are proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status.
  • Our value: We are fully funded and making steady, meaningful progress on a premium, high margin business within a $600B, highly strategic market. Our business model is tightly aligned with our values, our partners and our user experience which makes our company both valuable and unique.
  • Our product: Millions of people truly love Flipboard and rely on it regularly. Flipboard is a standard bearer for great mobile design, innovation, and we deeply value craftsmanship.
  • Our platform: Our platform selects the best content from thousands of publishers around the world, organizes it into highly personalized feeds, and presents it for further curation by the community. We are driven by hard technical challenges and we value pioneering new technology to continually increase the power, efficiency and scale of our platform.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.