Member Marketing and Communications Manager, SMB


  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/03/2021
  • Website:
  • Company Address: 116 New Montgomery Street, Suite 500, San Francisco, CA, 94103

About Ginger

Ginger is reinventing mental healthcare by coupling data science and virtual delivery to provide immediate, personal support for anyone. Care from our on-demand mental health system is delivered through the Ginger app, available on iOS and Android, where members can conveniently connect with Ginger’s team of behavioral health coaches - 24/7, 365 days a year. For those in need of additional support, a therapist or psychiatrist can be added to their care team. Over half a million people have access to Ginger through leading employers, health plans, and other partners. The World Economic Forum has identified Ginger’s AI technology as a Technology Pioneer, and the company was recognized as one of the top 10 Most Innovative Companies in Healthcare by Fast Company.

Job Description

At Ginger, we believe that everyone deserves access to incredible mental healthcare. Our on-demand system brings together behavioral health coaches, therapists, and psychiatrists, who work as a team to deliver personalized care, right through your smartphone. The Ginger app provides members with access to the support they need within seconds, 24/7, 365 days a year. Millions of people have access to Ginger through leading employers, health plans, and our network of partners. Ginger has been recognized by The World Economic Forum as a Technology Pioneer and by Fast Company as one of the Most Innovative Companies in Healthcare. 

About the role

Do you believe everyone deserves access to incredible mental healthcare? Are you a problem-solver, with a knack for driving member growth? Do you have a passion for storytelling and connecting with end users?

At Ginger, we put our members at the center of all that we do, serving as an advocate, and always looking for ways to reduce stigma and increase engagement with our on-demand mental health system. We’re looking for a creative, collaborative Marketing and Communications Manager, SMB to join our growing team. 


  • Increases awareness, and drives sign-ups and engagement with Ginger. 
  • Drives adoption of Ginger's communications best practices and communications plans for SMBs.
  • Maintains and executes against the playbook throughout the year. 
  • Supports campaign development for new product launches.
  • Tracks campaigns and leverages data to innovate communications while maintaining best practices as we scale.
  • Supports the Client Success Group’s requests in service of driving sign-ups and renewals.
  • Enables the Client Success Group with talking points and keeps them informed of new resources available.
  • Looks for opportunities to drive sign-ups, make clients referenceable, and demonstrate success. 


  • 5+ years in marketing and communications / user growth / user acquisition marketing.
  • Experience in healthcare technology preferred.
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Proven track record of driving towards goals under set targets and timelines.
  • Outstanding communication (written and verbal) and client management skills.
  • Strong attention to detail.
  • Self-starter who thrives in a fast-paced environment.
  • Ability to work effectively with cross-functional teams.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.