Sr. Channel Marketing Manager (Remote)


San Mateo, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/01/2021
  • Website:
  • Company Address: 2121 S El Camino Real Suite C100, San Mateo, CA, 94403

About Tile

At Tile, we’re building a world where everything that matters can be found. Our services empower the Tile community to help each other find millions of lost belongings every day.

Job Description

We’re looking for open-minded individuals who want to expand the ways technology can help people. We work fast, collaborate, and celebrate as a team. We’re united by a commitment to shaping Tile’s culture around the needs of our colleagues and customers, and by our desire to build a diverse and welcoming workplace.
About the Role
The Sr. Channel Marketing Manager is responsible for driving sell-through in their assigned retailers through marketing activities that leverage both the account’s and Tile’s marketing strategies and vehicles. They will work with internal team members (including product marketing, marketing,, sales, operations) to understand marketing priorities, business conditions and strategic objectives. The Sr. CMM will work to execute and measure the plan in conjunction with the National Account Manager and the retail partner. These channel marketing plans will include in-channel advertising placements, promotional plans and online and in-store merchandising (including signage, messaging and in-store displays). 

Specific Responsibilities

    • Support the development of the account’s annual plan that connects stated goals from leadership with growth drivers for accounts.
    • Development and execution of Account merchandising plans & resets, including assortment plan-o-grams, advertising and retailer web content.
    • Drive the development of marketing materials (training, sell sheets, etc).  
    • Support the development of sales materials (retailer decks, account playbooks, etc) collaborating with Sales and Product Mktg.
    • Own understanding all nuances & opportunities for given accounts.
    • Know what specific activities each account has and what we should be participating in. Examples: training, field marketing, account events/programs, special sales events.  
    • Manage relationship with fabricators to develop and produce point of purchase assets that are within budget, selecting creative & materials that align with the account strategy.
    • Responsible for fixture maintenance and ordering.
    • Develop marketing/media plans with each account. Review and optimize on a monthly basis. Keep Sales updated on performance.
    • Ensure that visual instore/online  merchandising is on brand (PDP content/promotional campaigns/syndicated content).
    • Manage 3rd party in-store audits. Provide feedback to sales on optimal location/placement and quality of execution.
    • Provide feedback to Sales and Product Mktg for custom skus, packaging, messaging.
    • Review and maintain UPP at retail accounts.

Key Competencies

    • Strategic Agility: anticipate future consequences and trends accurately and create competitive and breakthrough strategies and plans
    • Analytical skills: understands financials and market information, identifying not only trends but also the reasons behind them. Monitors results and develops contingency plans as well as opportunities
    • Strong Communicator: writing skills and the ability to present concepts verbally are essential
    • Must possess excellent organizational and planning skills
    • Superior project management and time management skills
    • Retail Channel marketing experience, mastery of available retail marketing levers (product, price, placement, promotion)
    • Team player and relationship builder


    • 7+ years of retail channel marketing experience
    • BA/BS degree preferred
    • Demonstrated analytical capabilities
    • Strong presentation skills
    • Strong written and verbal communication skills, including presentation skills to accounts
    • Experience project managing retailer merchandising, online and in-store
    • Proficiency with Excel, power point, Google docs, sheets and slides


    • Own equity in the company - every employee is a stakeholder in our future
    • Work with an adept team of people who love what they do
    • Flexible work program
    • Comprehensive health insurance, dental, vision, 401k, and pre-tax commuter deduction
Tile’s Mission
We solve real problems with technology to make people’s daily lives better.
At Tile, we recognize that daily life is challenging. We lead busy lives filled with family, friends, jobs, pets, and other things we love. Balancing this can be demanding, unpredictable and stressful.
We use technology to solve real everyday problems that keep each day running smoothly. People rely on Tile to be a seamless part of their lives whether they are at home or out in the world.
By helping to make daily lives easier, we free people to find their best lives — whatever that means to them. Tile is for everyone, on every platform, everywhere in the world. Tile for life.
About Tile
Tile is best known today for its market-leading Bluetooth finders with over 35 million units sold and ~5M items located daily.  That said, Tile has recently expanded the devices that are findable by its platform by embedding its software into third-party products.  
Over 30 billion Bluetooth devices are shipping over the next 5 years and each of these can be Tile-enabled with a software update. Partnerships have been announced with HP for laptops, leading audio headset OEMs like Bose and SkullCandy, and several others. Tile also has a large portfolio of unannounced OEM partnerships with top brands in many other large verticals (e.g. wearables, bikes, etc.) and is integrating its technology on the Bluetooth chips to make the Tile enablement more seamless for these partners (e.g. Tile has a partnership with Intel for PCs).  
In addition to the OEM and chip partnerships, Tile is scaling its finding network by entering into access point partnerships with companies like Google, Amazon, and Comcast (all announced and ongoing).
From a business model perspective, Tile is shifting the relationship with its customers from a transactional device sale to offering a long-term, high-value service.  Tile introduced its premium service two years ago and has ~400K subscribers today with a specific focus on growing annual recurring revenue.    
We are guided by our company values, which are Start with Trust, Bring It, Build What Matters, Better Together, and Power What’s Next. Recently accredited as a Great Place to Work, we are a high-performing team and our leaders consider themselves to be performance coaches with a primary responsibility of accelerating Tile’s success and that of their teammates. We know that the more our consumers win, the more we win, and we love working with like-minded teammates to do just that. 
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.