Director of Marketing, DTC


  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/10/2021
  • Website:
  • Company Address: 10381 Jefferson Blvd, Culver City, CA, 90232

About Ordermark

Ordermark is an online ordering management system for restaurants. The Company offers a system that takes orders from different online ordering services and sends all of them to a single thermal printer.

Job Description

About Ordermark
Ordermark’s mission is to become a trusted partner to restaurants everywhere, offering products and services that help restaurants adapt to changing consumer trends and technology. We pride ourselves in building a team of world-class thinkers and innovators to revolutionize the restaurant industry, empowering our customers to tap into new markets.
Ordermark helps restaurants and virtual kitchens aggregate mobile orders across all the major online ordering service providers into a single dashboard and printer. Powered by Ordermark's leading restaurant technology platform, Nextbite serves the fast-growing food on-demand revolution by empowering existing restaurants everywhere to serve more customers and earn more revenue. Nextbite, creates delivery-only restaurant concepts with high-quality, chef-inspired menus available through delivery apps. This combined offering helps restaurants increase efficiency and grow profits, creating successful food service across the country.
By joining Ordermark you will have a front row seat to the rapidly changing restaurant landscape and the explosive online ordering industry.  
Seeking an exceptional talent to own the role of Director of Marketing, DTC. If you are passionate about customer experience and authentically committed to building programs to gain and keep the loyalty of cherished customers, you will thrive in this role. You will have the opportunity to help mastermind the creation of an unparalleled experience for each one of our virtual restaurant brands. Come help us build something better!

The impact you will have:

    • Develop a strategy that will revolutionize the way marketing is done to drive direct to consumer online revenue for restaurants
    • Collaborate with the brand management team to drive paid traffic across direct to consumer platforms, including white label websites and google business listings
    • Develop SEO strategies to drive organic traffic
    • Analyze website traffic and define business requirements for A/B testing updated user experiences to optimize conversion 
    • Drive strategy and execution for acquiring repeat customers through an annual and quarterly calendar of unique menu offerings, promotions and loyalty initiatives
    • Identify new infrastructure, platforms and partners to support CRM initiatives across email, SMS and other channels
    • Manage ratings and reviews to gain insights on customer needs and develop brand advocates
    • Implement re-marketing efforts including online and direct mail initiatives
    • Develop quarterly business reviews that report on trends and key KPI’s across DTC channels and deliver consumer insights for brand development and brand marketing initiatives
    • Collaborate across Brand Development, Brand Management, Engineering and Creative teams

What you bring to the role:

      • 10+ years of experience in restaurant, consumer technology or CPG marketing 
      • Demonstrated experience implementing loyalty programs and customer retention plans
      • Data driven strategy successExperience identifying and reporting P&L findings
      • Ability to strategize, collaborate, and prioritize across teams
      • Flexibility, adaptability, team-player, highly collaborative
      • Proficient with Google Suite

What we offer:

    • A team that has transitioned to remote work impressively, and remains highly collaborative and connected
    • Excellent growth opportunity, and stock options for all full-time employees
    • Medical, dental and vision (90% covered by Ordermark; 50% for dependents) - eligible immediately
    • Unlimited PTO and paid company holidays
    • 401k - eligible immediately
    • $60/month reimbursement for online-ordered meals
    • Bonusly - a team recognition platform with fun rewards
    • We pride ourselves in having a team that promotes diversity, inclusion, leadership, mindfulness, high initiative, energy and passion.
Ordermark participated in Techstars, Boulder in Spring 2018, and has raised $150 million. We are headquartered in Los Angeles, and are looking to significantly grow our team while continuing to reach restaurants and consumers across the country.
Our team is made up of people from diverse backgrounds, collaborating daily across time zones. We believe cross-pollination is one of the best ways to foster community and new ideas. For that reason we encourage people from all backgrounds to apply to any of our positions.
Thank you for your interest in Ordermark - we’re reviewing impressive candidates every day, and will do our best to reach out to you as quickly as possible!

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.