Sr. Campaign Manager


San Jose, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/05/2021
  • Website:
  • Company Address: 700 E El Camino Real Suite 130, Mountain View, CA, 94041

About Lacework

Lacework delivers threat/anomaly detection and compliance across multicloud environments, workloads, containers and K8s.

Job Description

Cloud computing is revolutionizing IT and forcing organizations to rethink their approach to cloud security. Lacework is at the forefront of this transformation. We enable security teams to effectively secure public clouds – by eliminating repetitive, manual and labor-intensive security tasks. Using Lacework, security teams can seamlessly scale security as their cloud footprint grows.

Lacework is looking for a creative, entrepreneurial, energetic, and analytical Sr. Campaign Manager with a can-do approach that can develop marketing programs and execute on those programs to meet pipeline targets. You should have a strong background in go-to-market planning and digital marketing, have excellent communication skills, and a willingness to roll up your sleeves.

You’ll be developing & executing integrated, multi-channel campaigns, working across departments for buy-in, analyzing the results, and identifying opportunities for improving the performance. This role requires strong collaboration, resourcefulness, and the ability to deliver results through cross-functional alignment, and communication.


  • Work closely with Demand Gen, Product Marketing stakeholders to develop the campaign strategy, messaging, and assets for full-funnel campaigns
  • Drive plans and channel mix (paid digital, email, website, social, webinars) with content for demand generation for outbound and inbound leads to drive engagement and pipeline
  • Work closely with Sales Development Representatives (SDRs) to drive qualified leads
  • Collaborate with field marketing and other customer-facing teams for effective execution and optimization of marketing campaigns worldwide
  • Partner with marketing operations to track and report on engagement and funnel metrics, to shift and improve campaign strategy
  • Manage campaign roadmap, milestones, deliverables and results across functions
  • Communicate and coordinate with key stakeholders in the field to lead communications and adjustment to campaign and content strategy online and across landing pages, emails and Q/A.
  • Report results to key partners in the business and within marketing

Skill Requirements

  • At least 5 years of campaign marketing and management experience leading global B2B campaigns and running lead generation programs for enterprise software and/or SaaS services
  • Thorough understanding of full funnel demand gen strategy, and persona mapping to buyer’s journey
  • Experience in digital marketing running lead generation campaigns best promoting content
  • Strong project management skills, with a track record of leading production timelines across many teams.
  • Outstanding ability to effectively communicate strategy and results at multiple altitudes, from leadership to functional partners
  • Self-starter with demonstrated experience optimizing and improving results with data and with strong attention to detail
  • Bonus points for experience working with, Marketo, Engagio, AdRoll, Drift, Sendoso

Lacework is an Equal Opportunity Employer. It is the policy of Lacework to provide equal employment opportunity to all persons, regardless of age, race, religion, color, national origin, sex, political affiliations, marital status, non-disqualifying physical or mental disability, age, sexual orientation, membership or non-membership in an employee organization, or on the basis of personal favoritism or other non-merit factors, except where otherwise provided by law.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.