Marketing Coordinator


Shanghai, CN
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/08/2021
  • Website:
  • Company Address: 275 7th Avenue 11th Floor, New York, NY, 10001

About ClassPass

ClassPass was born in 2013 after Payal Kadakia struggled to find a dance class to take after work in NYC. After countless Google searches, schedule cross-checking and frustrating log-in attempts, Payal never made it to class. Rather than chalk up that evening as a failure, Payal created an idea. Working out shouldn’t be hard - what if there was a way to make it easy?

Job Description

You are a self starter and go getter who likes to get their hands dirty. You are familiar with the local fitness landscape and has experience working in a hyper growth environment. You have a passion for marketing and getting things done with an eye for detail and time management. You’ll ideally love fitness and wellness (you’ll get a free ClassPass membership of course!), have a keen eye for social media, and be happy to roll up your sleeves and get involved with admin tasks where necessary.

You speak and write fluent Mandarin and are happy to help with translations, photoshoots, influencer engagements and lots more! 

Key Responsibilities:

  • Supporting the Head of Marketing with executing the growth marketing, content, lifecycle, and social media strategies.
  • Responsible for translating marketing materials in a locally relevant context
  • Support localised content, email, and inbound marketing channels to ensure a personalised and effective customer activation strategy
  • Working closely with studio partners on local events and marketing to increase acquisition for the company
  • Support the growth targets for all of our China markets (including Beijing and Shanghai) and support the local marketing strategy to ensure we exceed our targets
  • Partner with the greater marketing organisation and central marketing teams to grow the overall business, exchange learnings to better execute on our global marketing strategy
  • Connect with local community leaders, influencers and partners to drive brand awareness

Skills & Experience:

  • Must have strong written and verbal communication skills in both Mandarin and English
  • Some marketing experience, preferably in a market-based model, though this is not essential
  • Ability to work cross-functional and build effective relationships with different stakeholders
  • Some experience with advertising on WeChat, Weibo, Baidu, TikTok and similar digital marketing platforms
  • Highly organized and efficient with the ability to develop and execute against an evolving plan
  • Understanding of performance metrics (CPM, CMI, CPA, CPC & LTV); beneficial 
  • Active interest in fitness and wellness industry a plus
  • The right to work in China

Who we are

ClassPass is revolutionizing the fitness and wellness industry by bringing together the world’s best classes and experiences into one app. Founded in 2013 by Payal Kadakia, ClassPass connects members to millions of classes in 30 countries around the globe, and is now available as a wellness benefit with some of the world’s leading employers. We make it easy to prioritize your health, whether you decide to head to a local studio, play an on-demand workout or book yourself a much needed wellness appointment. Over 100 million reservations later, we truly believe that we’re just getting started.

What we believe

At ClassPass, we believe in the power of movement. But we believe in more than just that. We believe in building for the future, creating more opportunities for everyone around the world to live fully and in good health. We believe that we can always push ourselves and our company to be better, and that there is power in the hard things when we’re all working together toward the same goal. We believe in building a diverse company where a sense of belonging is felt by employees, customers and partners alike. And we believe that the secret to ClassPass’ success is its people.

ClassPass is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.