Vice President of Product Marketing


Remote / United States of America
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 03/16/2021
  • Website:
  • Company Address: 61 Broadway Suite 2401, New York, NY, 10006

About Collibra

Collibra is the Data Intelligence company. We accelerate trusted business outcomes by connecting the right data, insights, and algorithms to all Data Citizens. Our cloud-based platform connects IT and the business to build a data-driven culture for the digital enterprise. Global organizations choose Collibra to unlock the value of their data and turn it into a strategic, competitive asset.

Job Description

Meeting your future team:

The VP of Product Marketing is responsible for establishing differentiated market positioning, hard-hitting messaging, and field enablement to drive demand, awareness, and growth. 

This leader partners closely with the product, field, and broader marketing team to investigate future growth, develop revenue-focused product strategies and create best-in-class go-to-market architecture and plans to establish Collibra as the Data Intelligence Platform.

This individual is an exceptional strategic thinker and communicator with a deep understanding of the business side of enterprise technology and a track record of success. 

The best candidates will have significant experience leading product marketing teams with high-profile B2B SaaS companies and a passion for taking the complex and making it simple through compelling stories.

This is a global role that will report directly to our CMO and will lead a team of product marketers.

The VP of Product Marketing at Collibra is responsible for:

  • Go-To-Market strategy and architecture: translate the company’s business objectives, market opportunities and offerings into a formal, cohesive go-to-market architecture and prioritize audiences for Collibra’s offerings; move from product to audience-centric
  • Identifying and sizing buyer audiences: identify market opportunities and areas for growth while accurately sizing potential segments that have the greatest propensity to buy products in the portfolio today
  • Personas and buyer’s journey mapping: understand buyer audiences and how they buy to inform campaigns, content and innovation strategies
  • Product and solutions messaging and positioning: craft audience-centric messaging and value propositions that resonate for Collibra’s offerings
  • Bringing offerings to market: take a strategic approach to product and feature readiness/launch with an enterprise-wide process and template - that incorporates products, solutions and services where applicable, with defined accountability and metrics, with use cases aligned to the customer buying process and with a continuous internal and customer feedback loop to influence the product and market development roadmap.
  • Field knowledge transfer: increase sales of Collibra’s offerings via training, content, and programs for sellers, including ready-to-use materials for the Field Enablement  team such as field training, presentation materials, FAQs, and battle cards

You Have:

  • 15+ years of experience building and driving results-driven go-to-market strategies and product launches in a B2B SaaS environment
  • Proven experience defining and executing growth strategies through new markets, new buyers, new offerings, better productivity and/or mergers and acquisitions
  • Proven experience defining a collaboration model for new product introduction and release readiness across sales, customer, product and marketing teams
  • You are a proven leader of high-performing marketing teams within a fast-paced growth environment
  • Background in marketing technical products, especially cloud and platform products
  • Track record of creating capabilities that drive significant revenue growth 
  • Preferred experience working within a SiriusDecisions marketing ecosystem with strong understanding of audience framework/personas, messaging and value propositions and product intelligence 

You Are:

  • Possessing a growth mindset
  • Outstanding communication and presentation skills, equally comfortable speaking in front of intimate groups of executives and broader groups.
  • Demonstrated ability to build strong working relationships with leaders across the marketing team and other departments
  • Analytical, with a passion for using data to build strategies and measure their effectiveness
  • Ambitious, resilient, persistent, competitive, goal and results-oriented, optimistic, proactive and curious
  • Extremely organized and detail-oriented with the ability to go from 1,000 feet as a leader to 10 feet as an executor as needed

Benefits at Collibra:

We strive to provide all Collibrians competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefit programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, giving back and allyship & belonging.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, carer’s leave and our annual family day. These are all complementary to our culture in which we value output over hours!
  • {Be}Kind: CollibraForGood, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons - all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, development programs, employee rewards & recognition and more!
  • {Be}Together: Community and belonging with our ERGs and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI counsel, the virtual Collibra cafe, trivia, bingo games and much more! 

When in-person (office) life resumes, we look forward to more social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more!), snacks, catered lunches and team offsites!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer - it’s directly tied to our core value, “open, direct, and kind”. We realize the key to creating a company with a world-class culture and employee experience comes from who we hire, and creating a workplace that celebrates everyone. 

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.