VP of Marketing


Toronto, Ontario, CA
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/06/2021
  • Website: applyboard.com
  • Company Address:

About ApplyBoard

At ApplyBoard, we believe that education is a right, not a privilege. We empower people around the world to access the best education available. Through our platform and team of experts, we streamline the application process, from submission to enrolment, assisting thousands of students to pursue their dreams of studying abroad.

Job Description

We’re building a movement - an education revolution. We’re building a world where anyone, anywhere can have access to the best education regardless of where they were born. At our core, we believe education is a right, not a privilege. To that end, we’re building a company and a suite of products to lead the charge in transforming access to education. ApplyBoard is an online platform that empowers students around the world to access the best education by connecting international students, recruitment partners, and academic institutions. We simplify the study abroad search, application, and acceptance process. Not only do we help students with their study abroad journey, but we also help academic institutions to find the best students globally. Our goal is to help enable better, more diverse, schools that are enriched with cultures from all over the world.
Our ideal candidate has an extensive background working in the fields of Marketing with hands-on experience executing and overseeing communications, digital marketing, demand generation, sales enablement creative, and events teams.
Our VP of Marketing will report directly to our Co-Founder and CMO and be responsible for overseeing our internal Marketing team of 50+ team members as of now. To be successful in this role, you should have demonstrated experience building, leading, managing & developing a high-performance and high-output team in a dynamic working environment. You’ll also have the opportunity to play a significant role in shaping the company’s strategic planning, ultimately ensuring Marketing Team activities contribute to our company’s long-term success.

What you will do:

    • Develop and drive a cohesive customer-focused marketing plan spanning communications, digital marketing, demand generation, sales enablement, creative, and event functions, to increase brand awareness and support growth initiatives
    • Lead, build, coach and mentor a high-performance Marketing team, attracting, retaining, developing and engaging the team by fostering an inclusive work environment, setting current and long-term performance goals that align with company KPIs
    • Develop and manage the overall budget for Marketing  
    • Build strong working relationships to collaborate internally with key internal stakeholders (ie. People & Culture, Sales, CX, Legal etc) and externally with media and stakeholders through creative PR strategies
    • Monitor all marketing campaigns and drive continuous innovation & improvements
    • Prioritize marketing & communications projects and allocate resources accordingly to company KPIs and needed outcomes
    • Prepare regular reports and presentations and marketing metrics for the CMO and Senior Leadership Team
    • Conduct market research and analyze data to identify challenges and opportunities for growth
    • Provide guidance and ideas to organize effective marketing & communications events
    • Forecast hiring needs for the Marketing Team
    • Participate in the quarterly and annual planning of the company’s objectives
    • Track competitors’ activities and develop a benchmarking strategy to ensure that ApplyBoard remains top-of-mind
    • As required source and manage relationships with external agencies and vendors

What you will bring:

    • Previous work experience as a VP of Marketing at a high-growth company, preferably within the technology and/or education sector
    • 15+ years of marketing experience, preferably in a related industry
    • 5+ years of marketing leadership experience (experience leading and managing a virtual team 50+ an asset)
    • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing a strategy
    • Demonstrable experience designing and implementing successful marketing campaigns
    • Solid knowledge of SEO, web analytics, and Google Adwords
    • Experience with CRM software and digital marketing tools and techniques
    • Strong team leadership, coaching and communication skills
    • Entrepreneurial and works well in a rapidly changing environment
    • Experience partnering cross-functionally to ensure programs are in line with company and stakeholder objectives
    • Metrics-driven with the ability to draw insight from complex marketing data
    • Bachelor’s or Master degree in marketing or related discipline; MBA preferred
Thank you for your interest in ApplyBoard; however, only those applicants that have been selected for an interview will be contacted.  At ApplyBoard, we understand the value of having a diverse team. That’s why we believe in providing equal opportunity regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, and conviction. Please let us know if you require accommodation during the recruitment process. 
Life at ApplyBoard:
By joining our team, you have the opportunity to join the fastest-growing technology company in Canada, with many opportunities for growth and advancement. Work alongside a globally diverse team of over 800 team members based in 18 countries, who represent over 30 nationalities and speak more than 40 languages.
Make a difference in the lives of thousands of students as they explore educational opportunities. Want to learn more about Life at ApplyBoard? Check out this video, and be sure to follow us on our Life at ApplyBoard Instagram. 
About ApplyBoard
ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and academic institutions on one platform. To date, ApplyBoard has become the world’s largest online platform for international student recruitment, assisting more than 100,000 students with their educational journey.
 In 2019, ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast 50™ list. In 2020, ApplyBoard announced a C$170M Series C funding on a C$2B valuation, reaching a ‘Unicorn’ status. This funding will allow us to further invest in our technology, grow our team, and serve more students on our mission to educate the world. 
Thank you for your interest in ApplyBoard. Please note that only qualified applicants that have been selected for an interview will be contacted. 

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.