Social Media Video Producer

ApplyBoard

Kitchener City, Ontario, CA
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/06/2021
  • Website: applyboard.com
  • Company Address:

About ApplyBoard

At ApplyBoard, we believe that education is a right, not a privilege. We empower people around the world to access the best education available. Through our platform and team of experts, we streamline the application process, from submission to enrolment, assisting thousands of students to pursue their dreams of studying abroad.

Job Description

We’re building a movement - an education revolution. We’re building a world where anyone, anywhere can have access to the best education regardless of where they were born. At our core, we believe education is a right, not a privilege. To that end, we’re building a company and a suite of products to lead the charge in transforming access to education. ApplyBoard is an online platform that empowers students around the world to access the best education by connecting international students, recruitment partners, and academic institutions. We simplify the study abroad search, application, and acceptance process. Not only do we help students with their study abroad journey, but we also help academic institutions to find the best students globally. Our goal is to help enable better, more diverse, schools that are enriched with cultures from all over the world.
 
The Role
We’re looking for a highly creative and engaging Social Media Video Producer to join the Marketing  Team at ApplyBoard. In this role, you’ll support the execution of marketing programs focused on promoting and generating demand for ApplyBoard’s partner schools and destination countries. You will help the team drive the pipeline through creative marketing tactics, campaigns and programs. You’ll manage a program calendar, execute integrated campaigns, track results, and optimize campaign performance to accelerate sales growth. If you’ve got an entrepreneurial spirit, strong copywriting skills, and enjoy owning multiple elements of the marketing mix, we’d like to talk to you! 

Responsibilities:

    • Independently plan, produce and edit a wide variety of video content to be featured on ApplyBoard’s social channels (YouTube, Instagram, LinkedIn, Twitter, Facebook, TikTok etc…)
    • Act as the knowledge expert for all aspects of the video production lifecycle when coordinating with key stakeholder partner teams like Demand Generation and Digital Marketing
    • Be the on-camera talent for social media videos as needed with an energetic and mature demeanour
    • Give guidance to team members on social video strategies and best practices
    • Create, present, and refine detailed scripts and shot lists to capture all elements outlined in the pre-production brief
    • Prioritize and schedule project work to ensure on-time delivery of high-quality videos
    • Maintain the social media content calendar with insight into what videos are in production over each quarter
    • Monitor analytics and adjust content to increase traction and retention
    • Strategize with other members of the Marketing Team on methods to reach our various target audiences and prioritize content creation accordingly
    • Ensure the brand is consistently represented across all areas of video
    • Stay current on video, marketing, and social media trends
    • Ability to work offsite, travel to various partner schools or to meet students outside of core hours if needed
    • Other tasks as assigned

Preferred Qualifications:

    • 3+ years of experience creating videos in a fast-paced environment, preferably within the technology sector
    • A college degree or university diploma in video and/or film production, graphic design, marketing, or a related field
    • Exceptional written and verbal communication skills with previous experience crafting video scripts
    • Intermediate knowledge of image composition, lighting principles, audio production, direction and set design
    • Power-user of the Adobe Creative Suite
    • Demonstrated experience in colour correction/grading and audio editing
    • Ability to effectively storyboard when needed
    • Strong understanding of brand and design guidelines
    • Demonstrated ability to present on camera with confidence and clarity
    • Effective communicator and responsive to edits and suggestions
    • Previous project management experience in a fast-paced environment with tight deadlines
    • Prior experience working as part of a dynamic marketing team is an asset
Thank you for your interest in ApplyBoard; however, only those applicants that have been selected for an interview will be contacted.  At ApplyBoard, we understand the value of having a diverse team. That’s why we believe in providing equal opportunity regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, and conviction. Please let us know if you require accommodation during the recruitment process. 
 
Life at ApplyBoard:
By joining our team, you have the opportunity to join the fastest-growing technology company in Canada, with many opportunities for growth and advancement. Work alongside a globally diverse team of over 800 team members based in 18 countries, who represent over 30 nationalities and speak more than 40 languages.
 
Make a difference in the lives of thousands of students as they explore educational opportunities. Want to learn more about Life at ApplyBoard? Check out this video, and be sure to follow us on our Life at ApplyBoard Instagram. 
 
About ApplyBoard
ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and academic institutions on one platform. To date, ApplyBoard has become the world’s largest online platform for international student recruitment, assisting more than 100,000 students with their educational journey.
 
 In 2019, ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast 50™ list. In 2020, ApplyBoard announced a C$170M Series C funding on a C$2B valuation, reaching a ‘Unicorn’ status. This funding will allow us to further invest in our technology, grow our team, and serve more students on our mission to educate the world. 
Thank you for your interest in ApplyBoard. Please note that only qualified applicants that have been selected for an interview will be contacted. 

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.