Social Media Manager

Markforged

Watertown, MA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/08/2021
  • Website: markforged.com
  • Company Address: 480 Pleasant Street, Watertown, MA, 02472

About Markforged

Transforming manufacturing with revolutionary, affordable metal and carbon fiber 3D printers.

Job Description

We are looking for a great Social Media Manager to join our team and lead our social media efforts and community engagement across the company. This role will be responsible for developing, executing and, measuring our strategies across owned social platforms to drive brand awareness, engagement, and advocacy for Markforged. You will play a key role in the content strategy, development and deployment across our channels – helping us create built-for-social content that reaches and engages the right audiences. This is an ideal role for someone who is self-motivated, creative, analytical, and collaborative. You should be very comfortable owning and running with initiatives. This is a great opportunity to be a part of a powerful growing company at a pivotal moment in its trajectory. Show us how you’d like to grow and use data from your performance to show us how you’d like to build out this team and make it a core driver in our marketing organization.

What will you own?

  • Work as part of our Marketing Communications team, bringing your expertise to shape a revitalized approach to strategic social media marketing 
  • Determine, implement, and optimize the overall paid & organic social strategy across all social platforms.
  • Lead global organic social engagement and community growth.
  • Drive metrics reporting and analytics programs to measure efficacy of both paid & organic social campaigns/programs.
  • Drive brand reputation management program
  • Oversee the creation, testing, and optimization of content across channels while collaborating with best-in-class creative partners
  • Lead the strategy, execution, and optimization of paid amplification budget of content across social platforms with internal partners on the Growth team
  • Continually monitor performance and deliver a monthly and quarterly social scorecard outlining wins, learnings, and opportunities for innovation and expansion.
  • Monitor industry news and competitor social channels to ensure Markforged is part of relevant conversations and continuing to stay ahead of topics/trends in the additive industry.

Important Note:
Although we list out what we generally look for, we are very likely missing other attributes and skills that you have that could make you a great fit, but are not currently listed. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. The point we’re getting at, it doesn’t hurt to take a chance and apply!

What you have:

  • Deep knowledge and passion for social media – native to the space
  • A powerful collaborator. Someone who can be an advocate for what our growing community needs and sell that in with a dynamic team internally
  • Driven to balance smart strategy with breakthrough content that performs against KPIs in addition to building the brand
  • High visual and creative aesthetic filters – can inspire and help develop strong creative content that contributes to brand affinity and advocacy
  • Ability to navigate multiple stakeholders, platforms and communities to ensure that strategies/goals are understood and met
  • Detail-oriented creative problem solver
  • Ability to thrive in a fast-paced environment managing across multiple shifting priorities
  • Proven track record of leading through influence and delivering persuasive presentations to senior leadership
  • Enjoys working on collaborative cross-functional teams
  • Comfortable in a performance-based environment
  • Ability to manage a content calendar with daily postings across several platforms (for the right hire, there’s an opportunity to grow and add resources to manage day-to-day posting over time. At Markforged, we like to be hands-on first, before we create a plan to grow.)  
  • 5+ years in social media marketing, with a focus on B2B brands
  • Excellent written communication skills
  • Strong analytic skills – ability to use data to develop, optimize and measure social programs
  • Active daily life in online and social media
  • We use Apple computers and Google collaboration tools. While experience with these tools is not required, the ideal candidate will be excited to broaden their knowledge and embrace change.
Why Markforged?
Help us reinvent manufacturing. 
We are reinventing manufacturing so that engineers can build anything they imagine.
 
We are one team that wins together!
You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.
 
Perks & Benefits
We offer a competitive compensation package and a full suite of benefits, including medical insurance, dental insurance, vision insurance, 401(k), parental leave, commuter benefits, open PTO policy, and more. Our work environment includes casual dress, a fully stocked kitchen, bike storage, free parking, weekly catered lunches, and fitness perks. You will have unlimited access to our 3D printers for professional and personal parts!
 
Markforged values the differences among our employees and provides equal employment opportunities to all employees and applicants for employment. These differences include but are not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. This goal emphasizes the development of inclusive work environments that capitalize on each employee’s skills, experience, and unique perspectives as we strive to achieve an unparalleled standard of excellence.
 
To all recruitment agencies: Markforged does not accept agency resumes. Please do not forward resumes to our jobs alias or Markforged employees. Markforged is not responsible for any fees related to unsolicited resumes.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.