Ad Effectiveness Lead

Curology

San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/10/2021
  • Website: curology.com
  • Company Address: 353 Sacramento St, San Francisco, California, 94111, US

About Curology

Clear skin can be life-changing, but it's not easy to see a dermatologist. At Curology, we provide prescription medications custom-formulated for each patient's skin and shipped directly to their door. We tailor the entire Curology experience specifically for patients with acne and anti-aging concerns, allowing us to provide incredibly personalized, effective and affordable care at scale.

Job Description

Our mission is simple: to make personalized skincare accessible and convenient for all. Awarded one of Inc's Best Workplaces 2019 and 2020 Forbes #8 Startup Company, Curology is a leader in direct-to-consumer ecommerce and has been featured in Vogue, Allure, Harper’s Bazaar, and Business Insider.
 
Curology is creating the next generation of skincare through customized treatment plans and formulas with powerful prescription ingredients for acne and anti-aging. We believe great skin shouldn’t be a luxury, but a fact of life.
 
As the first Ad Effectiveness Lead on the Growth team, you will take a data-driven approach to building out the creative strategy for your target audience, collaborating closely with partners across marketing and creative.

What will you do as the Ad Effectiveness Lead?

    • Build and maintain strong relationships with performance marketing, creative, and brand
    • Deeply analyze creative tests and develop insights to inform the test strategy for the target audience across all paid channels
    • Drive the day to day management of internal projects including but not limited to creative development, creative review, development and implementation of testing plans, and interpretation of creative performance results to inform future optimizations
    • Maintain a repository of learnings for the target audience segment
    • Develop creative roadmaps, informed by consumer insights and testing, in collaboration with the growth audience lead and GM
    • Build and iterate on creative to improve ad effectiveness and find scalable wins

Qualifications

    • You have 3-5 years of experience in performance marketing and/or ad insights analytics/measurement. 
    • You are 1) seasoned in A/B testing, 2) have a strong understanding of performance marketing principles, delivery, systems and data across multiple paid media channels, and 3) understand the unique considerations for each platform when it comes to creative development and interpreting test results.
    • You are data-driven with a strong analytics background. You are comfortable defining the right creative metrics to measure success, and using the data (leveraging both big and small data approaches) to build the right test strategies to outperform the efficiency curve on both brand and performance.
    • You have a proven track record developing ad playbooks for your target markets, and can think both strategically and creatively, quantitatively and qualitatively.
    • You communicate clearly and effectively across teams and levels and are comfortable maintaining cross-functional relationships with brand, growth, and creative functions.
    • You are comfortable translating quantitative insights into actionable recommendations for the creative team.

What you will be doing

    • Define and drive critical impact at a fast-growing startup. You’ll help define and drive creative strategy to ultimately improve ad effectiveness and create scalable wins for the target audience segment.
    • Build capabilities for long-term success. We’re in-sourced in a lot of areas that are traditionally outsourced - growth tooling, creative, influencer management. You have access to a wide range of resources.
    • Work with a talented and passionate team. Our team of user acquisition managers, business analysts, data scientists and growth managers has achieved outsized results by maintaining a high bar for quality. 
    • Join us at a magical time. We're growing fast and have excellent unit economics, which gives us a great foundation to work with. You'd join at the perfect time to shape our continued rapid growth and directly impact our future success.
    • **You'll love working at Curology because...** 
    • Amazing team culture and environment Competitive salary and stock optionsUnlimited, flexible PTO for exempt employees 
    • Excellent medical, dental and vision insurance401(k) to help you save for the future
    • Paid parental leaveCompany-sponsored happy hours and outingsA free subscription to Curology! 
    • *Curology encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions and ages, as well as veterans and individuals with disabilities.*
 
Curology encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions and ages, as well as veterans and individuals with disabilities. Notice to Applicants under the CCPA.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.