Demand Generation Manager (Bay Area)

Vcomply

San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/05/2021
  • Website: www.v-comply.com
  • Company Address:

About Vcomply

VComply is an agile cloud (software as a service) GRC platform with capabilities to manage GRC in an easy-to-use and intuitive environment that delivers business value, brings a contextual understanding of GRC to enable an organization to reliably achieve objectives while addressing uncertainty and acting with integrity. VComply was founded in 2019 with a focus to deliver a SaaS Cloud GRC solution that is highly configurable and adaptable to a range of industries with a particular focus in the mid-market.

Job Description

We’re looking for a data-driven Growth Marketing Manager with experience optimizing marketing channels and managing analytics, customer segmentation and paid campaigns. This person will also manage our marketing tech stack.

While we prefer a San Francisco-based marketer, we will consider other U.S. locations for the right candidate.

Who you are

A highly-analytical marketer with a love for technology. This is a hands-on role and will require a commitment to testing and optimization. You should be comfortable in a fluid startup environment and adaptable to change if — and when — it occurs.

Are you saying, “That’s me!”? If so, please read on.

 

Requirements

Experiences you have

· Three to five years marketing experience, some of that at a software company

· SFDC, Pardot, WordPress, InsightSquared, Google Analytics, ZoomInfo

· SEM, paid spend, etc.

· Bonus: Knowledge of customer success

Responsibilities

Optimize for Qualified Leads & Pipeline

· Research, execute and report on programs across channels (email, website, SEO/SEM, social, paid search, webinars, etc.) to drive inbound pipeline and achieve our MQL goals.

· Deliver high-quality, sales ready leads to the sales team to ensure our new customer acquisition & revenue goals are met.

· Work closely with sales, sales development and the VP of Sales to improve our programs over time, tracking and optimizing key conversion points.

· Work with internal team members and agency partners to create and execute paid advertising campaigns, optimizing our ad budget.

· Consistently improve CPC and website engagement metrics

· Aligns paid spend with organic campaigns

· Provide support [as needed] on producing & managing landing pages, email assets, ad copy, and webinar content to support the execution of campaigns.

Optimize the Buyer Journey

· Understand the customer journey, develop & execute tactics to engage prospects through the funnel in a consistent & creative manner.

· Identify and execute on ideas to accelerate funnel velocity.

· Seek to optimize for a unique and delightful buying experience.

Technology, Processes & Analysis

· Manage & optimize the use of our marketing tech stack

· Provide support on database management—segmentation, list acquisition and growth, import, data cleansing, event capture, lead management, etc.

· Manage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations.

 

Benefits

Who we are

VComply is an agile cloud (software as a service) GRC platform with capabilities to manage GRC in an easy-to-use and intuitive environment that delivers business value, brings a contextual understanding of GRC to enable an organization to reliably achieve objectives while addressing uncertainty and acting with integrity. VComply was founded in 2019 with a focus to deliver a SaaS Cloud GRC solution that is highly configurable and adaptable to a range of industries with a particular focus in the mid-market.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.