Social Media Editor, Makeup.com and Skincare.com

Group Nine Media

New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/03/2021
  • Website: groupninemedia.com
  • Company Address: , New York, NY

About Group Nine Media

Group Nine Media is a digital-first media company that boasts nearly 4 billion video views every month.

Job Description

Job Purpose

  • Grow traffic to Makeup.com & Skincare.com from social sources 
  • Grow social followings with special focus on Instagram, Facebook and Pinterest
  • Grow social impressions and engagement within social platforms
  • Grow social community
  • Work directly with L’Oreal brands to amplify priorities (ie: product launches) across Makeup.com and Skincare.com social platforms
  • Syndicate Makeup.com and Skincare.com content across social partners
  • Work on Beauty Magazine social promotion as needed
  • Stay ahead of changes in the social media landscape to be able to recommend and implement for clients

Assets

  • Collect all UGC and client owned assets for social
  • Gather social videos, photos, gifs and stories from events
  • Format social assets for Instagram, IG stories, Pinterest, Facebook and YouTube
    • Images
    • Graphics
    • Videos
    • GIFs
    • Live Videos
  • Ensure all images have info on influencer, products, colors, brands, etc. within the images
  • Ensure we have rights to use all images
  • Optimize image alt text for SEO and social

Scheduling Posts

  • Write social optimized captions, headlines, etc. to increase CTR according to best practices per platform
  • Manage social scheduling and posting across all platforms on Sprinklr (or other platform, to be provided)
  • Optimize social scheduling over time based on best times, etc.
  • Manage posting and responses to any LIVE social posts/sessions

Community Management

  • Work with client on UGC and permissions
  • Work with client on growing and managing influencer network
  • Engage with audience across all platforms
  • Respond to user DMs and comments
  • Manage with partners and client brands to track social collaboration

Reporting

  • Report back to brands on social performance
  • Work with Audience Development Manager on Monthly and Quarterly scorecards
  • Use tools like RivalIQ to report on any social metrics as needed

Editorial

  • Develop a deep understanding of brand POV and voice to reflect in social
  • May be asked to contribute some articles/content onsite for promotional purposes or NL
  • Serve as on-camera talent / face of the brands as needed

Qualifications:

  • 3+ years of experience in social media
  • Beauty experience a plus; love of beauty a must
  • Strong writing and communication skills
  • Ability to produce clean, witty, accurate social teases
  • Super organized with the ability to juggle many platforms and priorities
  • Ability to thrive in a fast-paced, collaborative team environment
  • Ability to stay ahead of trends and adapt to a constantly changing digital landscape, especially emerging social tools and platforms
  • Sprinklr and RivalIQ experience a plus

Why Work at Group Nine

We are committed to diversity, equity and inclusion. As part of our larger DE&I strategy, every employee goes through a series of DE&I training. We have incredible Employee Resource Groups (ERGs), with the support of our Head of DE&I and executive sponsors, that host everything from weekly safe space chats to community events.

We have amazing people. We can promise you’ll work alongside some of the smartest and most interesting people in the industry. Our people work hard but we always have fun doing it. Bottom line: we care about each other and we take our values seriously.

We care about you. We offer company-paid parental leave for everyone #inclusion. We also offer health, dental and vision insurance, along with a selection of voluntary benefits. We’ve partnered with best-in-class virtual care providers to bring health care, mental health support and meditation to all employees. Additionally, knowing that time away from work is integral to employee well-being, our time off allowances (consisting of vacation, sick, company holidays, volunteer and religious observances), ensure you have time to take care of yourself.

We invest in your future. We offer competitive compensation and a matching 401(k) plan. Depending on the role, options may also be granted.

We value development. We are a high-performance organization that challenges itself to continuously grow. We invest in employee development. You’ll need to be great to get hired here and we promise you’ll get even better once you’re here.

About Group Nine:

Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], Group Nine’s brands are built for the platforms where young people spend the majority of their time. We reach over 80% of Americans in their 20s every month [Nielsen DCR, June 2020]. Audiences spend over 90 million hours a month engaging with our category-defining brands [platform analytics, August 2020] - NowThis, the no. 1 most-watched news and politics brand globally on social [Tubular Labs, May 2020]; The Dodo, the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019]; POPSUGAR, the #1 most engaged-with Women’s Lifestyle site in the U.S. [Comscore, February 2020]; Thrillist, the most-trusted digital brand in food, drink, travel & entertainment; and Seeker, the no. 1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. Group Nine has been recognized with hundreds of prestigious awards including Edward R. Murrow, James Beard, Cannes Lions, Critic’s Choice, among others.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.