Marketing Content Writer


Carlsbad, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/20/2021
  • Website:
  • Company Address: Carlsbad, San Diego, CA, 92008

About Raken

Raken is a cloud-based, mobile, daily reporting and field management platform for contractors. We enable superintendents, foreman and project managers to streamline field workflows by creating accurate daily reports, time cards, and more in less time. We work with commercial, residential, and specialty contractors of all shapes and sizes. Raken's digital toolbox allows you to manage/document accidents & delays, subcontractor information, site safety & quality control observations, project photos, weather, task lists, equipment rental, jobsite visitors, time cards, and more!

Job Description

The Marketing Content Writer will work closely to assist the Sr. Manager of Marketing Content with the development and execution of content across a variety of channels. The Content Writer’s duties include, but are not limited to, producing content for the website, blog, and social media that contributes to the overall strategy—measured by success in traffic, conversions, ranking, and brand awareness.

Why Join Raken?

  • Raken is a rapidly growing company based in Carlsbad, CA with over 4,500 customers across 92 countries
  • We were recognized on the Forbes 2020 list of America’s Best Startup Employers and are ranked no. 1057 on the Inc. 5000 List of Fastest Growing U.S. Companies
  • We are consistently ranked as a High Performer for construction management solutions on notable review sites like G2, Capterra, and Software Advice
  • Raken is a company that believes in investing in its employees - offering Medical, Dental, and Vision Insurance coverage, 401k Matching, and Paid Learning and Development Programs.
  • Our Culture is Top Priority - We have a hardworking team that loves to make a significant positive impact and have fun while doing it.  Core Values we live by: Take Ownership, Keep Evolving, Stay Balanced, Elevate Others, and Let’s Go!


  • Write, edit, and optimize content in a variety of formats, including blog posts, pillar pages, websites, press releases, and social media.
  • Brainstorm new content topics with the Content team with an editorial eye.
  • Produce original content that reads (and ranks) well.
  • Serve as a peer editor for Raken’s Content team.
  • Ensure a consistent tone/brand voice across all created content.
  • Conduct content audits and inventories to identify areas of opportunity.
  • Contribute to Raken’s SEO and content strategy working directly with Sr. Content Manager on new ideas and future efforts.
  • Demonstrate creative thought leadership, keeping ahead of trends, and providing proactive inspiration and recommendations.
  • Learn about Raken’s audience and the construction industry, and be able to effectively craft content around the specific needs and pain points within it.


  • Bachelor's degree or equivalent
  • 1-3+ yrs as Marketing Copywriter, SEO Content Specialist, or Content Marketing Specialist (or directly related experience in the same or related industry)
  • Acute attention to detail and strong verbal and written communication
  • Ability to manage time effectively and balance multiple projects at the same time
  • Experience working in a B2B enterprise or SaaS organizations
  • Experience adopting and writing in a company’s defined voice
  • Strong analytical skills and understanding of SEO best practices
  • Experience with a variety of tools in the Marketing stack and an eagerness to learn new ones
  • Experience using project management software (Trello, Wrike, Asana, etc.)


  • Employee Sponsored Medical, Dental, and Vision
  • Generous PTO, including 11 Paid Holidays
  • 401k Matching
  • Flexible working hours 
  • Continuing education reimbursement opportunities
  • Free on-site gym membership and yoga classes
  • Company Provided MacBook Air 
  • Monthly Social Events (Happy Hours, Game nights, Lunch & Learns)

About Raken, Inc.:

Raken is a cloud-based, mobile, collaboration platform for the construction industry. We enable construction field workers and office personnel to report and communicate more effectively & efficiently. We work with Commercial, Residential, and Specialty Contractors of all shapes and sizes; including many of the largest construction companies in the world.

Related Jobs

Senior Software Engineer (Backend)

Raken - Carlsbad, CA, US

Marketing Content Writer

Raken - Carlsbad, CA, US

Product Manager

Raken - Carlsbad, CA, US

Account Executive - Inside Sales

Raken - Carlsbad, CA, US

Senior Product Designer

Raken - Carlsbad, CA, US
Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.