ASO Manager - Games


Dundee, GB / Scotland
  • Job Type: Full-Time
  • Function: Engineering Software
  • Post Date: 03/25/2021
  • Website:
  • Company Address: 44-46 Scrutton Street, London, EC2A 4HH, GB

About Hutch

Since inception in 2011, Hutch has entertained over 250 million mobile players across game titles including Rebel Racing, F1® Manager, Top Drives, and Hot Wheels: Race Off. We’re dedicated to growing the racing genre on mobile, and enabling communities of players worldwide to celebrate their passion for cars.

People make games, and our people are the heart and soul of Hutch. We’ve created a work environment that we’re proud of and enjoy spending time in. As a team, we work together and play together. We take on creative and technical challenges to make great games and have fun along the way.

Job Description

App Store Optimisation Manager / ASO Manager| UA | Dundee | Permanent

We’re Hutch Games, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the most diverse and engaged automotive gaming community on mobile. Our games have been played by over 300 million people, with new titles in development.

We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy.

Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.

We believe in; Looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players.

We’re driven by our players! Come and Join the mission!

ASO Manager

Hutch is looking for an ASO Manager to help lead ASO strategy across our game portfolio. This is a key role that will directly contribute to our success.

Reporting into the Head of User Acquisition and working collaboratively with Artists, Analysts, marketing and game teams, you will help to devise strategies for app store optimisation to maximise visibility and UA conversion. AB testing, research and analysis will play a key role in improving our App Store presence, rankings and installs.

We’re looking for an individual that has a strong analytical and creative mindset. Who is also a great communicator and collaborator and can give clear direction to Artists and work closely with a number of different disciplines to ultimately improve the success of our games.



  • Manage App Store Optimisation both on-page and off-page, developing a deep knowledge of optimisation techniques and trends
  • Liaise with Brand Marketing Managers and the creative team to source suitable store assets
  • Liaise with Game Directors to understand current and upcoming game features, gain insight into the games, and share insight in to ASO performance
  • Conduct ASO experiments – planning, goal setting and delivery, including what to test and when to test
  • Monitoring of App Store performance including visibility and rankings, platform featuring, and Store reported installs and quality of those installs
  • Advising on causes and effects of such rankings - effectively becoming the owner within the business of reporting where our apps are being promoted (platform, UA, social), demonstrating a high knowledge of the marketplace and store developments.
  • Creating and maintaining effective documentation and reporting of results, with observations and recommendations.
  • Research and adopt tools to facilitate effective monitoring and deployment.
  • Manage external agencies where necessary to add value to the process.
  • Collaborate with the Design team to create new assets for the App Stores


  • Proven track record of digital product optimisation in ASO or a related field
  • Genuine expertise, interest and electrifying ability in SEO/ASO
  • Project management experience
  • Works well in a highly autonomous and international environment
  • Strong creative skills
  • Able to work in a collaborative, creative environment while also motivated to execute on projects and deliver results independently
  • A creative, out-the-box thinker who wants to deliver best-practice while innovating and looking for opportunities to be ahead of the curve.
  • Understanding of, and interest in the game development process and live product management
  • A keen gamer and keen to understand the games industry as a whole


Bonus Points

  • Previous experience in the games industry
  • Marketing experience preferable
  • Combination of agency and in-house working experience


Life at Hutch

Our HQ is in the heart of Shoreditch, central London with other offices in Dundee and Mahone Bay, Nova Scotia. We're an agile, creative team with people at the core of our values. We reward our employees with

  • Enhanced Maternity (18 weeks) and Paternity leave (6 weeks)
  • Flexible working hours
  • Remote working 2 days per week (Everyone is working remotely until it is safe to go back into the office)
  • Excellent salaries
  • Private health care
  • Access to mental health initiatives such as private mental health coaching
  • Weekly Yoga Sessions
  • Support to learn, develop and progress within Hutch
  • Personal Project Development Days
  • Free snacks and drinks
  • Lots of social events, game launch parties, Friday night drinks and much more

We value diversity and as an equal opportunity employer we encourage applications from all suitable applicants. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please see Hutch Privacy Policy for details on how Hutch uses your personal data.

Come and find out more about Hutch. We make racing games, but it’s not the only thing that drives us -

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.