Performance Marketing Manager

Chope

Singapore
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/02/2021
  • Website: chope.co
  • Company Address: 100 Beach Road Shaw Tower #35-00, Singapore, 189702

About Chope

In our quest to become Asia's premier online restaurant reservations software provider, The Chope Group is constantly thinking of how to up our game! With a range of products to meet the varying needs of restaurateurs, Chope helps restaurants use online booking channels, improve yield, and keep better track of their clients'​ preferences.

Chope’s website www.chope.co and apps (http://www.chope.co/singapore-restaurants/pages/appdownload) help diners discover the best and most popular restaurants in Singapore, Hong Kong, Shanghai, Beijing, Bangkok, Phuket, Jakarta, and Bali, all while being able to make reservations 24 hours a day, 7 days a week, from anywhere in the world. With nearly 2000 restaurants on the network and millions of diners seated, Chope is committed to making restaurant dining and discovery easier than ever before.

We pride ourselves on a flexible and dynamic work environment that encourages team-members to pursue diverse projects and tasks that suit their passions and strengths. Our key employees come from a diverse range of backgrounds, including consulting, engineering, hospitality, and technology.

We strongly believe in offering remuneration that is both competitive and fair to the individuals we hire, and are looking for candidates that are interested in the challenge and excitement of working in a start-up.

Job Description

As a key member of Chope’s Regional Marketing team, the Performance Marketing Manager will drive development and execution of acquisition and retargeting strategies for Chope across a variety of marketing channels, primarily (but not limited to) search engines and social media channels. As a Performance Marketing Manager, you’ll be working closely with the rest of the regional marketing team, local marketing teams and DEP (design, engineering and product teams) in the hunt for growth and efficiencies. You will also be expected to engage and influence management and key stakeholders in the process.

 

Please apply if you’re someone who..

  • Has at least 5 years of relevant working experience in-house or a performance agency
  • Is independent and proactive mindset, with the ability to be productive and efficient with minimal or no supervision in a fast-paced and dynamic work environment
  • Is an experienced collaborator
  • Has thorough knowledge of online marketing and a strong interest in the technology behind it, including cookies, SDKs, tracking, tagging, attribution, optimization, etc
  • Is Google-certified Professional and Facebook Blueprint certified preferred
  • Has experience with copywriting and other forms of digital marketing (social media marketing etc.) is highly desirable
  • Has a passion for the food and beverage and technology ecosystem, particularly in the areas of dining, discovery, and deals

 

What you’ll be doing..

  • Be our performance marketing expert. Strategize, execute and optimize a strong performance marketing plan across all our markets in line with Chope’s business objectives
  • Lead the management of all Chope performance marketing channels; to ensure campaigns are hitting ROI, acquisition and retention targets within budgets
  • Work cross-functionally across departments and markets to achieve marketing team and individual goals
  • Directly manage performance marketer(s)
  • Lead with best practices - Improve overall organizational capabilities & expertise within the region
  • Formulate and implement a data-led approach across paid and non-paid channels. (e.g. SEM and SEO, Paid, owned and earned social)
  • Lead and own the SEO initiative which may include coverage of technical website audit, content gap analysis, competitive analysis, and any other requirements
  • Collaborate closely with the brand, product and local marketing teams to develop and implement SEO recommendations
  • Develop and implement a testing framework in the hunt for efficiencies and results across all channels, campaigns and audiences
  • Build and support our performance marketing stack - tracking, measurement, attribution, analysis, optimization and automation
  • Prepare and present regular reviews for local markets and management
  • Stay up to date with the latest in performance marketing technology, trends, channels to ensure our application is innovative and relevant
  • Drive digital marketing innovation

 

Why Chope?

  • Meaningful work - you’ll have ownership over and the ability to make a direct impact on the experience we’re delivering to our customers (You’re not here “just to execute”)
  • Autonomy - you’ll be in an environment that enables you to challenge yourself, challenge team members, learn new skills, and try out new things
  • Collaborative and an open culture that values receiving and giving feedback
  • A competitive salary
  • Flexible work arrangements that provide you the balance you deserve

We regret to inform that only shortlisted candidates will be contacted.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.