Demand Generation Manager

Clearbit

Remote
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 03/08/2021
  • Website: clearbit.com
  • Company Address: 601 4th Street Suite 310, San Francisco, CA, 94107

About Clearbit

Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction.

Job Description

Demand Generation Manager
 
As a Demand Generation Manager, you’ll work closely with our Head of Demand Generation, as well as our team of scrappy growth marketers that span across 5 areas of focus (growth engineering, analytics, demand generation, content, and product marketing). You’ll be developing multi-channel campaigns that aim to push the boundaries of what SaaS marketing is all about (and maybe saying “no” to a lot of the norms you are used to).
 
About Clearbit
Clearbit provides real-time context on companies and employees that enables you to better understand your customers, fix your funnels, and fuel your growth. Today, Clearbit powers more than 1,500 high-growth B2B companies, including Asana, Segment, and Atlassian.
 
We're a high-growth SaaS company full of can-do, kind people who care about craft, collaboration, and our customers. We have aggressive growth plans for 2021 and beyond. With a bias for action — we are moving fast.
 
About the role
Demand Generation at Clearbit is still in its early stages. We’ve focused on building a foundation of offers, channels and processes that work. Now, we are expanding our view, making sure that everything we do has compounding effects across each stage of our funnel. We are looking for an experienced Demand Generation Manager to join our growth team. You’ll think conceptually and strategically to drive demand through the entire funnel, developing multi-channel targeted campaigns, and partnering across our growth and sales teams to successfully execute growth and acquisition plans. You’ll think outside the box for each campaign to make sure that, as marketers marketing to marketers, each and every interaction with Clearbit feels personalized and pushes the bounds of what SaaS marketing should be.
 
 
 

Here’s a sample of what you’ll be doing:

      • Drive the strategy, development and execution of campaigns, creating a highly effective and targeted approach to help Clearbit drive new customer acquisition
      • Use a multi-channel approach that generates sales pipeline, while closely monitoring performance and optimizing at each stage of the funnel
      • Manage our events (webinar) program from top to bottom. Ideating on content, reaching out to guests and managing or hosting the sessions.
      • Have a deep understanding of our target audience and personas, design experiments to test new audiences and approaches that identify new channels
      • Work with our Content team to ensure leads are converted into customers through well-crafted nurture campaigns and close partnership with the sales department.
      • Keep close watch on program performance, and develop projections and growth goals, consistently track & measure program performance/pacing to ensure programs are on track to meet goals
      • Collaborate with the product, engineering, sales and marketing departments to optimize programs, campaigns, and landing pages.
      • Stay abreast of industry and marketing trends to identify more innovative ways to approach marketing channels and programs
 

You’ll be set up for success if:

    • You’re curious, resourceful, and quick to learn. You’re eager to dive in, talk to people, do research, and then share what you’ve learned. You like to ask questions like "why?" and "what if?" and follow through to find the answers.
    • You have a track record of developing multi-channel campaigns that deliver predictable results.
    • You are passionate about lead nurture and education that brings each lead through their ideal journey from first interaction to purchase and beyond.
    • You are willing to break out of traditional SaaS marketing norms and say no to things that blend in with the crowd of other martech companies.
    • You love to jump into the creative end of campaigns, whether it's copywriting, hosting webinars, or creating video content.
    • You nerd out (at least a little) about marketing technology. You're familiar with (and maybe have some strong opinions on) the general landscape of tooling around demand generation — and the opportunity to work with Clearbit products is interesting to you.
    • You have strong communication skills, some of which was honed with experience working cross-functionally with sales and customer success.
    • You thrive when able to self-direct. You’re looking to work with a startup where you’ll be responsible for the impact you make and have a lot of freedom. The growth team is fully remote, so you work well with autonomy and are a proactive communicator.
Working at Clearbit 
Building a company takes a physical and mental toll, which is why we think it's incredibly important to make sure that we provide benefits that focus on physical, mental and nutritional health.
 
Some of our benefits include:
- Competitive salary and meaningful equity
- Health, dental, and vision for you and your family
- Paid parental leave
- Mental health resources, coaching and therapy sessions
- 401(K)
 
We invest in personal and team growth, valuing constructive feedback and emotional intelligence. We aim to maintain a working environment of psychological safety, where vulnerability is not a weakness, so that it's easier to take creative risks, re-define what’s possible, and grow into the best version of yourself. 
 
We value and celebrate how you identify, who you love, the color of your skin, your age (at heart and on paper), the gods you do or don't believe in, and every other belief and characteristic that make you YOU. The more inclusive we are, the better we — and our work — will be.   Clearbit is an equal opportunity employer.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.