Senior Manager, Indonesia Marketing


  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 03/29/2021
  • Website:
  • Company Address: , Austin, Texas

About Bumble

Bumble is the first app to bring dating, friend-finding, and career-building into a single social networking platform.

Job Description

We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
Bumble is looking for a well-connected, experienced, passionate and growth-oriented Senior Marketing Manager to help scale Bumble’s brand as the leading relationships and social networking app in Indonesia. Reporting to the Associate Director, SEA Marketing, you have a pulse on relevance and engagement. You are able to innovate, evolve and grow the brand, with a focus on brand awareness and user acquisition strategies. You can write the roadmap for a world class brand. You have a proven record of delivering successful campaigns that drive audience engagement, keeping a pulse on what users love. You care deeply about Bumble’s mission and are passionate about being part of cultural change. 
You will be responsible for developing and leading the brand marketing strategy for Indonesia, as an integral partner to our marketing leadership team based in London and Austin. The Senior Manager, Indonesia Marketing must sit in Singapore, and will lead and nurture a team in-market while also working cross functionally with global teams. 


  • Develop, elevate and drive brand strategy and 360-degree execution and own brand health while keeping Bumble’s core values at the heart of all marketing strategies
  • Curate and manage creative and strategic national marketing campaigns alongside always-on marketing efforts
  • Manage external agencies and internal resources to develop integrated campaigns (briefing, providing strategic feedback, production)
  • Analyse consumer and audience insights to translate them into marketing personas and strategies / activations 
  • Develop an expansion plan for key cities with growth potential inside Indonesia
  • Work collaboratively with global PR + Comms, Partnerships, Growth teams to drive progress against key business metrics in market
  • Identify and secure strategic partnerships that align with Bumble’s brand values and assist with driving brand awareness and user acquisition 
  • Draft agreements and liaise with global teams to to define commercial and contractual information for partnerships & events 
  • Be analytical & data-driven in all decision making and monitor the effectiveness of marketing campaigns on brand awareness and user acquisition
  • Leverage out-of-market learnings and adapt to market strategy; develop and share in-market learnings based on key successes and failures
  • Manage and track marketing budgets, ensuring that the overall budget is distributed strategically to ensure goals are met 
  • Lead, manage, and inspire a team; create a culture of collaboration & learning
  • Set strategic priorities & quarterly objectives / goals for local team members and agencies and problem solve and strategize to deliver against goals/ key KPIs


  • Extensive experience in marketing, public relations / communications, business administration or related fields with deep expertise understanding of the Indonesia market
  • A natural team leader with a positive ‘can-do’ attitude and flexible approach
  • Creative problem-solving skills and a solutions-focused mindset
  • Able to work to tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives. Thrives in a fast-paced environment. 
  • Sophisticated understanding of the media landscape
  • Ability to collaborate cross-functionally with other Bumble markets
  • Experience using data and metrics to measure impact and pivot accordingly
  • Strong communicator and relationship builder, with existing deep rolodex of valuable in-market contacts
  • Strong attention to detail and organizational skills with excellent communication, presentation, management, and interpersonal skills


  • You embody the Bumble brand; passionate about the Bumble brand vision and values
  • You are proactive in your approach and take initiative, leveraging and learning from successes and challenges of other emerging Bumble markets
  • You are positive and committed with a 'can-do' attitude and a flexible approach
  • You are a problem solver and a forward thinker
  • You are a self-starter: you thrive on taking ownership of initiatives with limited oversight
  • You have excellent time management and you know how to manage multiple priorities, breaking large projects into manageable pieces
  • You have great communication skills, both verbal and written
With over 600 staff in 10+ countries all working remotely during the time of COVID-19, we’ve worked hard to adapt and support our teams during this challenging time, including:
* Flexible working hours
* Streaming free, live yoga & meditation sessions each week, as well as a full weekly timetable of free online exercise classes
* ‘Random Coffee’ - connecting staff across the globe in pairs once a week to get to know each other over a video chat
* ‘First Fridays’ - meal delivery for a remote lunch with your team once a month
* Employee Support Fund for those whose households are experiencing financial hardship due to COVID-19
* Written resources to guide employees through this challenging time
* You will also be taken through a fully digital onboarding process!
About Bumble Inc.: Bumble Inc. is the parent company of Badoo and Bumble, two of the world’s highest-grossing dating apps with millions of users worldwide. The Bumble platform enables people to connect and build equitable and healthy relationships. Founded by CEO Whitney Wolfe Herd in 2014, the Bumble app was one of the first dating apps built with women at the center, and the Badoo app, which was founded in 2006, was one of the pioneers of web and mobile dating products. Bumble currently employs over 600 people in offices in Austin, Barcelona, London, and Moscow. For more information, please visit:

Related Jobs

Senior Data Scientist

Bumble - London, GB

Senior Data Scientist - People Recommendations

Bumble - London, GB

Senior Product Designer

Bumble - London, GB

Senior Product Designer

Bumble - London, GB

Android Developer

Bumble - Barcelona, ES
Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.