Senior Product Marketing Manager


Remote / United States
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 03/26/2021
  • Website:
  • Company Address: , Redwood City, CA

About Alation

Alation, the data catalog company, is building a data-fluent world by changing the way people find, understand, trust, use, and reuse data. The first to bring a data catalog to market, Alation combines machine learning and human collaboration to bring confidence to data-driven decisions.

Job Description

Alation continues to hire for roles at various locations with all interviewing and on-boarding done virtually due to COVID-19 crisis. Everyone new to the Alation team, along with our current workforce, will temporarily work from home until it is safe to return to our offices.

Alation pioneered the data catalog market and today is leading its evolution into a platform for a broad range of data intelligence solutions including data search & discovery, data governance, and digital transformation. Nearly 230 enterprises drive data culture, improve decision making, and realize business outcomes with Alation. For more information, visit

Do you believe that 1 + 1 = 3? That chocolate tastes better with peanut butter? If you answered yes to either of these questions, you might be exactly right for this role. 

Alation is in a league of its own when it comes to the data catalog category and addressing data intelligence solutions for our customers. But it’s our partnerships that take our value proposition to another level. As Alation’s Sr Product Marketing Manager, you’ll help the market see the value of our partnerships. 

The Sr Product Marketing Manager will work cross-functionally and with our growing ecosystem of Tier 1 partners (including AWS, Snowflake, and Tableau) to accelerate Alation’s growth through partner-driven sales. The focus will be to support partner related Go-To-Market messaging and content. The role will involve creating joint messaging and content, and assisting with partner co-marketing activities to drive demand for the Alation Data Catalog and related solutions. They will report to the VP of Product Marketing, and will work closely with the business development team. This role can be located anywhere in the US.

Job Scope:

  • Create compelling and insightful Alation- and Partner-driven content, such as:  joint messaging & value propositions, white papers, blog posts, training decks, and solution briefs
  • Work cross functionally to build and execute joint GTM programs on the benefits of integrations between partner and Alation, that result in net-new joint sales pipeline
  • Create (or repurpose existing) field-facing content to enable partners and drive pipeline generation
  • Assist with Alation- and partner-led marketing programs (e.g. digital marketing, joint case studies, joint webinars, workshops, and other events)
  • Provide consistent and programmatic communication to partner counterparts
  • Assist with partner enablement

Must Have:

  • Proven track record at creating content used for marketing and sales purposes
  • Experience orchestrating successful joint marketing programs across partner and internal teams
  • Experience in the data integration market and related connectivity standards such as ODBC and JDBC.
  • Strong knowledge of cloud vendor and/or BI technology stack and market landscape
  • Working knowledge of software infrastructure, cloud services, data analytics/BI/data warehousing, data science and data governance
  • Experience interacting with partner sales and marketing teams
  • Excellent written and verbal communication skills
  • 3 or more years of partner marketing and/or alliance program management experience
  • BS degree or higher or equivalent experience; preferably in Computer Science, Software Engineering or equivalent

Nice to Have:

    • Examples of leading partner marketing activities and deliverables that have led to growth (or other stated goals) for each partner organization
    • Hands on experience with a range of data platforms including RDBMS, BI, NoSQL, file systems, and/or applications
    • Experience with authentication schemes and identity management technologies

Our founders have come together from different backgrounds: business, engineering, and design. This unique mix from our founding team is important to the Alation culture story. Today, our team consists of creators and communicators with varied backgrounds - from Stanford, to the Indian Institute of Technology, big companies and one-person startups, the United States, and abroad. We continue to seek ever more diverse perspectives as we grow.

For information about company benefits, please visit Password is Alation21.

Why Alation?
- Market-Leading Data Catalog Provider
- High-growth, collaborative environment with diverse and inclusive teams
- Continuous learning, enrichment and development opportunities
- Competitive pay and health offerings including commuter benefits
- Flexible time off to relax and recharge
and much, much more!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, name, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.