Smartfrog & Canary Senior Growth Marketing Manager

Canary

New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/20/2021
  • Website: canary.is
  • Company Address: , New York, NY

About Canary

Everyone has a right to feel safe and secure, and security comes from having the information you want when you want it. It’s the guiding principle behind our work, and reinforces our belief that the best technology makes you smarter, puts you in control, and gives you access to the information you need. That’s why we’re dedicated to developing easy-to-use technology that protects, empowers, and has a meaningful impact on people, families, and their communities.

Job Description

A little bit about us:

Smartfrog & Canary is an international IoT tech company focused on making everyday objects and places more intelligent and connected by enabling our users to access them from anywhere at any time. We want the latest technologies to be affordable and user-friendly so that our everyday lives become more comfortable, efficient and secure. Are you the kind of person who gets excited by new challenges? Do you want to help us find innovative solutions to those challenges? If so, we look forward to hearing from you.

About this role:

We at Smartfrog & Canary are building the most customer-centric IoT-Company on earth. To get there we need exceptionally talented, bright and driven people.

This candidate will plan, coordinate, implement and oversee the performance of various online marketing campaigns across various channels (emphasis on Facebook, Instagram, Google Search, YouTube, Programmatic, TV, and others). As a Senior Growth Manager on the Online team, you will focus on building campaigns and strategies to drive product awareness and conversions through all online channels. You'll own a roadmap of tests and projects that optimize the customer shopping experience to increase traffic and conversion among our target customers. You will be involved in short- and long-term strategic planning for a new and exciting product line and work closely with go-to-market and sales teams to drive business growth. You will work in a collaborative environment, owning multiple parts of the online experience and customer purchase flow across the US & EU market.

Both analytical and imaginative, the ideal candidate must be able to understand performance data and derive actionable insights that will help optimize paid media strategies, with a focus on conversions. We are looking for a self-starter who thrives in fast-paced environments and can roll up their sleeves to build and launch campaigns from various platforms. The successful candidate will have the ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping senior stakeholders updated on your progress. This role will report to the VP of Marketing and Communications and will lead a small team of direct reports.

This role will deliver against ambitious business goals which include managing investment efficiency. You must have worked at a direct-to-consumer brand and/or startup, and have direct marketing experience. Bonus points if you’ve worked in the subscriptions industry and/or consumer electronics industry.

What you'll be up to:

+Manage the entire paid media strategy and campaign execution to increase conversions and optimal ROAS. Scale ad spend and performance

+Lead campaign launches, optimization, and reporting inclusive of creative, campaign setup, audience targeting, and budget management

+Optimize performance through A/B and multivariate tests to improve KPIs including creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance

+Collaborate with the creative production team to build weekly campaigns

+Act as a key stakeholder to define and execute online traffic strategies during Canary’s biggest sales period

+Analyze traffic data and report on performance trends

+Utilize customer segment research to identify new channels, customers, and market segment trends

+Monitor, assess and report on the results of campaigns. Make recommendations to optimize the campaign performance and implement improvements

+We also expect this role to identify and suggest improvements to optimize and reduce our time to market and work with various partners, peers and stakeholders to implement them

What you'll need to have:

+5+ years demonstrable experience with customer acquisition and performance marketing using multi-channel marketing

+Deep familiarity with all digital marketing metrics including CPL, CPA, CPC, CPM, LTV and ROAS

+Experience overseeing roadmap strategy and definition

+Experience analyzing marketing campaigns & traffic patterns to determine if they are meeting business objectives. Has a strong grasp of funnel analytics, A/B testing, and metrics driven

+Experience using data to develop, validate, and measure marketing programs

+Experience presenting ideas to various levels of an organization to gain support for initiatives

+Experience with direct response marketing and managing paid media for subscription businesses a plus

+Experience identifying customer insights, developing strategic input briefs, and working with campaign, creative, and media planning partners

+Writing skills for direct response ad copy that is built to convert

+Strong analytical and quantitative skills, including proficiency in SQL (preferred) & Excel skills with experience building pivot tables, multi-function formulas and graphs

+Owner mentality and an entrepreneurial drive; proven ability to think big and influence others

+Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment

+Strong verbal and written communication & presentation skills

What can we give you?

+A dynamic office environment at an international tech company

+Spacious office in lower Manhattan with spectacular views and a large outdoor space

+The exciting chance to help building an international brand and to develop new products

+Flexible, agile and young company with an appreciation towards career development

+Unlimited vacation

+Commuter Reimbursement

+Regular company events

Location: New York
Start Date: As soon as possible

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.