Copywriter (Brand Marketing)

The Athletic

United States
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/19/2021
  • Website: theathletic.com
  • Company Address:

About The Athletic

Provider of a subscription-based sports media platform designed to offer in-depth sports coverage and related information. The company's platform offers in-depth articles on local and national sports, that are free of advertisements, pop-ups and auto-play videos, enabling users to get authentic sports news and articles from talented local and national sports journalists, covering 35+ markets across North America.

Job Description

About Us
 
The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has over 500 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content. The Athletic is a remote-friendly company as we have offices in San Francisco, Los Angeles, London, and Melbourne.
 
 
About the Role
 
The Athletic is seeking a highly motivated, strategically-minded Copywriter to join our small but growing team. This role is remote-optional and will report to the Director of Brand Marketing and meaningfully contribute to the development of our overall brand voice, translating product and marketing objectives into smart, effective copy.
 
The ideal candidate is curious, has strong communication and ideation skills, and cares about the details.
 
The team is primarily located in San Francisco but we are open to candidates in a remote setting throughout United States and Canada. 

Responsibilities

    • Work with the marketing, product, and design teams to further establish, clearly define and execute the brand voice & copy guidelines.
    • Forge strong cross-functional relationships with collaborators to translate strategic marketing objectives and messaging opportunities into globally resonant customer-facing copy.
    • Clarify complex topics and value propositions into easy to understand language.
    • Work collaboratively with design and creative partners to execute clever, engaging creative against campaign briefs for a range of internally and externally-facing touch points, including advertising, social media, emails, experiential marketing, landing pages, decks, and print collateral.
    • Develop and maintain a deep, customer-centric understanding of The Athletic’s products and services to ensure that the work is resonant, consistent, and effective.
    • Collaborate on thoughtful content strategies for testing different components of campaign and marketing materials.
    • Actively contribute to the development of the team’s creative culture and standards of quality by developing solutions for scaling on-brand copy across teams, projects, and channels.

Requirements

    • 4+ years of relevant experience within brand marketing.
    • Confident generative and editing skills.
    • Ability to provide, receive and integrate honest feedback in a constructive manner.
    • Proficient in GSuite; specifically Docs and Slides.
    • Familiarity with Figma is a plus.
    • Being a sports fan is a plus (there’s not a better place to work).
The Company is backed by Founders Fund, Evolution Media, Courtside Ventures, Comcast Ventures, Bedrock Capital, Advancit Capital, Y Combinator, and other leading investors. The Athletic is headquartered in San Francisco, California. The Athletic was awarded a 2020 Great Place to Work.
 
The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.