Principal Analyst, Marketing Analytics


San Mateo, CA, US
  • Job Type: Full-Time
  • Function: Business Intelligence
  • Post Date: 04/01/2021
  • Website:
  • Company Address: 2121 S El Camino Real Suite C100, San Mateo, CA, 94403

About Tile

At Tile, we’re building a world where everything that matters can be found. Our services empower the Tile community to help each other find millions of lost belongings every day.

Job Description

We’re looking for open-minded individuals who want to expand the ways technology can help people. We work fast, collaborate, and celebrate as a team. We’re united by a commitment to shaping Tile’s culture around the needs of our colleagues and customers, and by our desire to build a diverse and welcoming workplace.
About Tile
We solve real problems with technology to make people’s daily lives better.
At Tile, we recognize that daily life is challenging. We lead busy lives filled with family, friends, jobs, pets and other things we love. Balancing this can be demanding, unpredictable and stressful.
We use technology to solve real everyday problems that keep each day running smoothly. People rely on Tile to be a seamless part of their lives whether they are at home or out in the world.
By helping to make daily lives easier, we free people to find their best lives — whatever that means to them. Tile is for everyone, on every platform, everywhere in the world.
Tile for life.
Our small but mighty team pioneered the idea of the finder, and our leaders draw on their deep experience defining and growing new markets. We’re united by a commitment to shaping Tile’s culture around the needs of our colleagues and customers, and by our desire to build a diverse and welcoming workplace for future Tilers of all stripes. We designed our values together, and now they inform everything we do—from hiring and performance reviews to product decisions and partnerships. We’re proud of our Great Place to Work certification and proud to have support from Bessemer Venture Partners, GGV Capital, and Francisco Partners.
About the role
Our analytics team is growing to keep up with demand for our products and new partnerships, and stay on the cutting edge in all things related to acquisition. The team is looking for a Principal Analyst, Marketing Analytics who will be responsible for analyzing data, finding insights, and making recommendations to drive informed decision-making for Tile’s marketing teams, and will work closely with finance on the implications of our always-evolving marketing strategy.  This person will develop data pipelines, build reports, dashboards and presentations for key business reviews, build predictive models and forecasts, and provide ad-hoc analysis to support our growth, PBM, and CRM initiatives.  
At the start, the right person for this role will be able to jump in, in close cooperation with the digital marketing team, to pressure test and re-develop our digital marketing analytics function using the right frameworks for data governance, integration, reporting and optimization. Based on defined data sources, you will manage the generation of digital traffic diagnostics and insights that help to achieve and exceed sales plans. You will contribute to a factual basis for future consumer acquisition and experience optimization.
This is a great opportunity to join a small team and quickly have a big impact on the customer experience, in a role that is part strategic, and part tactical.

What you'll be doing

    • Analyze large scale data including product usage data, customer relationship data, digital marketing data, and external data sources to uncover customer behavioral patterns and develop strategies that drive acquisition and retention at Tile; translate that work into actionable and measurable recommendations
    • This is a very hands on position, you will be coding in SQL and Python on a daily basis, querying large datasets of marketing and user data, building data pipelines (in collaboration with data engineering), mining insights, developing visualizations and building presentations
    • Lead the development and execution of defined digital analytics practices aligned to ad tech  frameworks, including service portfolio for: Traffic Planning & Analysis, Paid media attribution Analysis, RTB Campaign Media Effectiveness Analysis and Optimization, Social Traffic and CRM & Consumer Engagement Analytics
    • Develop predictive models including but not limited to: churn prediction, forecasting, attribution, customer LTV modeling, subscriptions
    • Initiate campaign optimization and improvement, and work closely with the digital marketing team in areas such as demand optimization, analytics implementation, database integration, marketing attribution, UTM tag management, qualitative data, etc.
    • Advise market stakeholders on the value and use digital analytics to define goals, measure appropriate KPIs, monitor performance and derive trends and opportunities
    • Partner with the sales team to better understand the impact of advertising on ecommerce on, but also at other online and offline retailers; take the lead on building an experimental approach to understand the impact of promotions and incrementality 
    • Create, automate and deliver reports and dashboards that provide insights into Tile’s customer lifecycle, partner products, subscriptions, and other programs
    • Partner with consumer insights team to better understand the impact of hard to measure marketing campaigns and attribution


    • Prior experience working with digital marketing teams, analyzing the effectiveness of promotions, measuring the impact advertising campaigns have across channels, building LTV models, understanding and modeling attribution, and driving optimization of a direct to consumer business
    • Excellent SQL skills and deep understanding of relational and NoSQL databases
    • Minimum 6 years experience in analyzing and visualizing data related to marketing analytics and partnering directly with digital marketing teams
    • Expert with web tools such as Google Analytics and AB testing tools 
    • Great attention to detail and ability to synthesize, visualize, and communicate your ideas and insights to others
    • Proven ability to leverage business intelligence tools such as Tableau, Looker, or Mode, to build interactive dashboards
    • Experience in big data environment (Presto/Hive/Spark); building predictive models in Python/R 
    • Experience with analytics tools and disciplines (web, eCom, social, mobile, sentiment, paid media, SEO, SEM, CRM)
    • Great understanding of statistical analysis and experimental design
    • Entrepreneurial self-starter who enjoys working in a fast-paced, fast-growing environment
    • BS or MS degree from a quantitative major: Statistics, Math, Data Science, Economics, Computer Science, Engineering, Business Analytics or related field


    • Own equity in the company - every employee is a stakeholder in our future
    • Work with an adept team of people who love what they do
    • Flexible work program
    • Comprehensive health insurance, dental, vision, 401k, and pre-tax commuter deduction
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Related Jobs

Sr. Backend Engineer

Tile - Vancouver, CA

Principal Analyst, Marketing Analytics

Tile - San Mateo, CA, US

Senior Consumer Insights Manager

Tile - San Mateo, CA, US

Full Stack Web Engineering - Summer 2021 Internship (San Mateo or Vancouver)

Tile - San Mateo, CA, US

Fulfillment Operations Business Strategy - Summer 2021 Internship

Tile - San Mateo, CA, US
Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.