Associate Director, Client Strategy - Emerging Categories

Movable Ink

New York City, NY, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/17/2021
  • Website: movableink.com
  • Company Address: 5 Bryant Park 9th Floor, New York, NY, 10018

About Movable Ink

More than 700 of the world’s most innovative brands rely on Movable Ink’s visual experience platform to deliver consistent experiences for their customers. Movable Ink has been included in Inc. Magazine’s 2019 Best Workplaces, Built In NYC’s 2019 Best Places to Work as well as the Inc. 5000, Crain's Fast 50, and Deloitte's Technology Fast 500 for two consecutive years. Headquartered in New York City, Movable Ink and its 300 employees also serve its global client base from offices in San Francisco, Chicago, and London.

Job Description

The Associate Director of Client Strategy for Emerging Categories will be charged with driving quantifiable, measurable and winning strategies for applications of Movable Ink software for the Commercial Team. A major focus of the role will be to identify quantifiable, scalable, replicable strategies that drive measurable results for our clients in these Emerging Categories (such as Ed Tech, Streaming Fitness Services, DTC Retail) and work with stakeholders throughout the Go-to-market teams to ensure successful adoption of these strategies.

Responsibilities:

  • Perform regular analysis of Movable Ink platform data to understand the most effective uses of Movable Ink technology within these Emerging Categories.
  • Package these strategies into compelling thought leadership content deliverables such as decks, infographics and white papers in partnership with the Content Marketing team designed to drive adoption of these strategies.
  • Working in close partnership with the Event Marketing team to plan and host a regular schedule of events (including virtual events) for this segment of our client and prospect base designed to inspire adoption.
  • Collaborate with the Commercial Sales team to educate and enable them to understand the most effective uses of Movable Ink technology within these Emerging categories.
  • Partner with the Senior Director of Comms to support ongoing press opportunities to speak to industry press about relevant topics.
  • Deliver internal training sessions and educational content on marketing trends for the verticals that the Emerging Categories clients encompass
  • Collaborate closely with Business Development Partnerships team to develop integration strategies with third party platforms and services
  • Act as a subject matter expert on all topics related to email marketing trends and best practices for clients in the Emerging Categories verticals.

Qualifications

  • 7+ years omni channel marketing experience experience at an ESP, Agency, Consultancy or Brand Side (must have experience with Movable Ink)
  • Analytical and able to identify quantifiable trends across campaign data
  • Strong marketing analytical skills including experience with tools such as Tableau and Ability to identify trends through analysis
  • Ability to create and deliver effective presentations to disparate marketing audiences such as technical practitioners and high level decision makers
  • Ability to understand technical information
  • Working knowledge of the Martech ecosystem
  • Proven ability to project manage and leverage strong organizational skills

Related Jobs

Senior Account Executive - UK

Movable Ink - United Kingdom

Strategic Account Director - UK

Movable Ink - United Kingdom

Strategic Account Director - Australia

Movable Ink - Australia

Strategic Account Director - NYC

Movable Ink - New York City, NY, US

Campaign Manager - Costa Rica - Costa Rica

Movable Ink - Costa Rica
Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.