Email Marketing Manager

Cricket Health

Cambridge, MA, US / Remote
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 03/30/2021
  • Website: crickethealth.com
  • Company Address: 540 Howard St, San Francisco, CA, 94105

About Cricket Health

Cricket Health is a specialty kidney care provider of integrated nephrology and dialysis care for people with Chronic Kidney Disease (CKD) and End Stage Renal Disease (ESRD). Cricket Health delivers world-class, technology-enabled multidisciplinary care both in-person and virtually to achieve the best outcomes possible for patients and the best value for partners, keeping patients healthy and out of the hospital, accelerating access to transplant, and increasing home dialysis adoption. We are committed to aligning the success of our company with those of our partners and the patients whom we serve.

Job Description

Cricket Health is looking for an experienced Email Marketing Manager to join our growing Marketing team. This is a highly performance-based and acquisition type role that will have a direct impact on the growth of the organization as email marketing strongly drives patient enrollments. 
 
In this role, you’ll be an integral part of the Cricket Health Marketing team responsible for the strategy, development, and execution of all patient acquisition campaigns, and you’ll work closely with the marketing, product, and operations teams. Reporting to the Marketing Director, your focus and objective will be solely dedicated toward patient acquisition: engaging and converting our patients into the Cricket Health program. This is a key role responsible for all aspects of the email marketing funnel - implementation, measurement, and optimization of all related technologies, strategies, and campaigns. 
 
To be successful in this role, you are a results-proven Email Marketer with a sound understanding of segmented campaigns and automations, highly-analytical with a data-driven mindsight, and able to establish A/B testing strategies with ease.   

Responsibilities:

    • Segment patient email lists to develop highly targeted & personalized email campaigns that drive enrollment
    • Design and implement email marketing programs. This includes (but is not limited to) developing copy and subject lines, designing email templates, segmenting email lists, deployment of email campaigns, as well as A/B testing, measurement and reporting
    • Own every stage of the end-to-end email programs process from planning, calendaring, testing, deploying, and reporting results
    • Work closely with Marketing to identify target personas, audience and opportunities for growth
    • Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices & benchmarks 
    • Work with Copywriter and Designer to develop engaging content
    • Create nurture programs and drip campaigns with multiple touch points that align with marketing and patient enrollment goals 
    • Monitor, troubleshoot and manage email deliverability 
    • Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
    • Develop documentation and roadmaps for processes
    • Stay current on email best practices and industry trends, specifically in HIPPA compliant industry

Qualifications:

    • 5+ years proven work experience as an acquisition-based Email Marketing Manager 
    • Hands on experience with HTML and content management systems; Braze experience strongly preferred 
    • Healthcare or acquisition-focus industry experience preferred 
    • Proficiency in marketing automation technology
    • Knowledge of SEO/SEM and Google Analytics
    • Familiarity with analytical and database tools; Amplitude experience strongly preferred 
    • Excellent written communication and copywriting skills
    • Strong project management skills
    • An ability to work under tight deadlines
    • BS degree in Marketing or relevant field 

Benefits:

    • Competitive salary and vacation
    • Stock options + extended option exercise window
    • Generous health, dental, vision and parental leave policies
    • Contributions for 401k retirement savings plans
    • Commitment to building and maintaining an inclusive team 
Cricket Health is a comprehensive kidney care provider with a personalized, evidence-based approach to managing chronic kidney disease (CKD) and end-stage renal disease (ESRD). Cricket Health delivers world-class, technology-enabled multidisciplinary care both in-person and virtually to achieve the best outcomes possible for patients and the best value for partners, keeping patients healthy and out of the hospital, accelerating access to transplant, and increasing home dialysis adoption.  We are committed to aligning the success of our company with those of our partners and the patients whom we serve.  Learn more at www.crickethealth.com and follow us @crickethealth.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.