Head of Performance Marketing, NE Europe - Lookfantastic

The Hut Group

Manchester, GB
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/16/2021
  • Website: thg.com
  • Company Address: Voyager House, Chicago Avenue, Manchester, M90 3DQ

About The Hut Group

THG has grown from a start-up business to a global digital commerce group, fast becoming one of the world’s leading beauty and wellbeing online retail organisations.

Job Description

About The Hut Group:

THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets. We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious – we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

About the Division:

Lookfantastic is Europe’s No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world’s greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the Worlds No1 Online.

About the Role:

Reporting in to the Global Marketing Director, the Head of Performance Marketing is responsible for driving digital marketing strategy and execution across the Northern Eastern Europe territory for Lookfantastic. You will lead territory performance across PPC, Affiliates, Influencer, CRM and SEO. The role will be based at our Manchester HQ.

Key responsibilities will include:

    Working with the Head of Ecommerce to plan, build and execute the territory strategy, through all Performance Marketing channels
    Full ownership of the Marketing COS% budget ensuring that channel mix participation improvements, within channel efficiencies and growth targets are implemented to underspend vs. the monthly/annual budget
    Build out all performance marketing plans and sign-off budgets aligned to the Head of Ecommerce P&L submissions and forecasts
    Driving accelerated new customer acquisition whilst reducing the CAC (Customer Acquisition Costs)
    Working closely with the Head of CRM & CRM Director to better cohort model the territory customers in order to improve annual spend per account
    Continuous monitoring of competitor performance and initiatives to ensure Lookfantastic stays ahead of market activity
    Ensuring all performance marketing activations closely align to the trading, social and campaigns calendar to maximise opportunity within the market
    Feeding back on initiatives around continuous site improvements to maximise conversion and AOV and reduce bounce rate on site and reduce barriers to buying online
    Collaborating with buying team to ensure a continuous feedback loop around channel performance and insight into stock range, GWP’s and offer requirements to drive the delivery of all JBP’s
    Collaborates with commercial marketing function to identify new commercial income streams and enable the successful delivery of existing commercial streams
    Regular reporting of territory performance from marketing channel KPI’s, new customer acquisition, marketing cost of sale, CAC, SPA and OHW%
    Audit and setup all relevant process not in place to improve communications and efficiencies across the team

Team Development

    Builds an effective team beneath them
    Gives clear guidance to team members ensuring quarterly objectives are set and monitored and continuous feedback is given to team to aid their development
    Develops skills of the team – identifies individual training needs as well as encourages effective teamwork, KPI’s setting and communicating clear goals/targets
    Works with all central teams to ensure all marketing specialists stay ahead of the curve on their discipline training to drive forward best practice and growth

Requirements

    Proven management experience across Performance Marketing (PPC, CRM, Affiliates, SEO, Influencers), either agency side or in-house
    Experience of managing budgets across these channels and delivering clear and progressive ROI
    Excellent communicator – able to give clarity and set direction to the team
    Ability to form good working relationships with internal teams and external clients
    Critical thinker and problem-solving skills
    Project management skills

Benefits

    Competitive salary
    Company bonus scheme
    Company pension scheme
    On-site Doctor
    Employee discounts

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.