Marketing Program Manager

Doctor On Demand

San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 04/02/2021
  • Website: doctorondemand.com
  • Company Address: 275 Battery Street Suite 650, San Francisco, CA, 94111

About Doctor On Demand

Doctor On Demand is the next-generation video telemedicine company, offering on-demand and scheduled visits with US-licensed healthcare providers via any smartphone, tablet, or computer.

Job Description

About Doctor On Demand

Doctor On Demand’s mission is to improve the world’s health through compassionate care and innovation.  We believe that health is personal, and means so much more than treating illness.  We're proud of the care we've provided over the years and the relationships we’ve developed with our patients, as evidenced by the 5-star reviews we continually receive. People use our service to gain access to some of the best physicians and licensed therapists in the country, all whenever and wherever is most convenient.  It’s as simple as opening the Doctor On Demand app on a smartphone or computer.

Through live video visits, our hand-picked, US-trained doctors take patient history, perform an exam, and recommend a treatment plan. Prescriptions, if needed, go directly to the pharmacy of choice. While insurance isn’t required, tens of millions of Americans enjoy covered medical and mental health visits through employer and health plan partnerships. To learn more about the hundreds of medical issues we treat, visit us at DoctorOnDemand.

The Marketing Program Manager will manage downstream strategic and tactical marketing activities for Doctor On Demand. This position is responsible for B2B marketing campaigns and programs to drive lead generation and sales enablement through the sales cycle. Supports B2B advertising and event/conference strategy in close collaboration with the Corporate Communications team. Partners with the Product Marketing team to drive awareness and interest in Doctor On Demand products with new and existing clients. The Marketing Program Manager will work with members of the Corporate Marketing and Business Development teams to develop and drive demand generation and new revenue growth.


Duties/Responsibilities:

  • Design, develop and implement innovative marketing programs and campaigns to generate leads, engage customers, and drive growth

  • Support marketing activities using expertise in digital marketing, content development, event strategy, and advertising 

  • Identify ideal customer profiles and target accounts to raise awareness and consideration for Doctor On Demand solutions 

  • Develop and execute highly-targeted marketing campaigns and content-led programs that successfully engage target accounts and drive pipeline opportunities for Sales

  • Plan, organize, and execute integrated, multi-channel campaigns including: emails, webinars, events (trade shows, speaking opportunities, industry events, DOD roadshows), digital/social programs/advertising, direct mail, content syndication, web presence

  • Develop Business Development and Event collateral and content, ensuring alignment with brand standards, core positioning, and marketing plans

  • Partner with the Product Marketing and broader Corporate Marketing team to define and communicate our value proposition and competitive positioning to prospective customers and existing partners including collaboration to identify and inform content and collateral needs

  • Collaborate with the Business Development and Client Success teams to develop targeted sales materials including meeting decks and to train the sales team

  • Ensure Doctor On Demand’s enterprise marketing is aligned with brand and product positioning and informed by the evolving competitive landscape and the ever-evolving needs and expectations of our prospects and clients

  • Other duties as assigned  

 

 

Doctor On Demand provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, military and veteran status, or any other characteristic protected by federal, state or local law. In addition, Doctor On Demand will provide reasonable accommodations for qualified individuals with disabilities.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.