Growth Marketing Manager

Nextdoor

San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/14/2021
  • Website: nextdoor.com
  • Company Address: 875 Stevenson Street Suite 700, San Francisco, CA, 94103

About Nextdoor

Nextdoor is the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services. We believe that by bringing neighbors together, we can cultivate a kinder world where everyone has a neighborhood they can rely on.

Job Description

#TeamNextdoor

Nextdoor is where neighbors turn for trusted connections and the exchange of helpful information, goods, and services. Nextdoor’s purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.

Building connections in the real world is a universal human need. That truth, and the reality that neighborhoods are one of the most important and useful communities in our lives have been guiding principles for Nextdoor. Today, neighbors rely on Nextdoor in neighborhoods around the world in the United States, the United Kingdom, Germany, France, the Netherlands, Italy, Spain, Sweden, Denmark, Australia and Canada, with many more to come.

Meet your Future Neighbors

The Growth Marketing Team is looking for an experienced Growth Marketing Mgr/Sr.Mgr reporting into the Head of Growth Marketing. You are a performance marketing expert who understands how to use and optimize existing direct response channels (direct mail & digital channels) and are passionate about innovating, testing and scaling new emerging channels to drive significant, measurable results, at ease working in a fast moving environment. The ideal candidate is someone who has experience managing large marketing budgets with a sharp focus on driving efficiencies and ROI. You will directly lead the strategic marketing efforts and planning, including campaign creation, prioritization, execution and result measurement. You will use your market knowledge as well as mine research and data for insights to inform marketing strategies and plans. 

The Impact You’ll Make

You will have an opportunity to work in a growth focused organization and make a huge impact by optimizing a multi-million dollar marketing budget. You will - 

  • Optimize channels: Implement strategies and tactics developed to drive efficiencies across Direct Mail, Digital (Paid search) and other existing channels
  • Innovate new channels: Ideate, design and launch new marketing channels such as: SEO, Podcasts, partnerships, influencer marketing, Affiliate program, etc. Use a test and learn approach to scale out successful channels/segments. Ability to write marketing test proposals and outline the necessary budget, tracking requirements and expected results
  • Manage targeting and funnel performance (Problems + Solutions): Segment audiences to ensure we are reaching the right audience and design the right messaging, and creatives by channel. Understand channel performance drivers to best identify/address opportunities and obstacles in achieving targets
  • Oversee campaign management: Own and manage campaigns from end-to-end including ideation, brief creation, kickoffs with stakeholders, assigning task ownership, project completion, launch communications and reporting result/KPIs
  • Collaborate cross-functionally: Partner with various stakeholders across our company including marketing, product, finance, data science, engineering and sales/partnerships teams to develop strategies and execute plans in support of our marketing and business goals
  • Lead performance measurement and analysis: Derive and report back actionable insights by analyzing test results and campaign performances to drive optimization and enhance forecasting


What You’ll Bring to The House 

  • 7+ years of general marketing experience with at least 2 years of managing campaigns and KPI reporting
  • BA or equivalent is marketing, media, statistics, or other analytics oriented field
  • Strong analytical skills with the ability to clearly and effectively synthesize ideas and reports into actionable recommendations
  • Familiarity using tools such as SQL, Excel, Looker and digital analytics platforms like GA 360 with effective presentation and communication skills
  • Must be a self-starter comfortable managing varying priorities to keep team members and projects moving forward, and comfortable engaging with all levels, including senior executives
  • Have a confident, positive attitude that can inspire team members around them for collaboration and coalition building. Adaptable to changing circumstances and willingness to tackle new challenges


Bonus Points

  • Proficiency with Direct Mail channel and/or SEO
  • Deep experience in measuring marketing performance at the channel, funnel level and attribution level
  • Direct-to-consumer marketing experience in a high growth tech company within B2B and/or B2C environments
  • Knowledge of products within online advertising and ad tech space

 

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the customers we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.