B2B Web & Content Marketing Manager

Nextdoor

San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/14/2021
  • Website: nextdoor.com
  • Company Address: 875 Stevenson Street Suite 700, San Francisco, CA, 94103

About Nextdoor

Nextdoor is the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services. We believe that by bringing neighbors together, we can cultivate a kinder world where everyone has a neighborhood they can rely on.

Job Description

#TeamNextdoor

Nextdoor is where you go to plug in to the neighborhoods that matter to you. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.  Our mission is to be the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services. 

Building connections in the real world is a universal human need. That truth, and the reality that neighborhoods are one of the most important and useful communities in our lives have been guiding principles for Nextdoor. Today, neighbors rely on Nextdoor in neighborhoods around the world in the United States, the United Kingdom, Germany, France, the Netherlands, Italy, Spain, Sweden, Denmark, Australia and Canada, with many more to come.

Meet your Future Neighbors

Nextdoor is seeking a strategic Web & Content Marketing Manager to be the advocate for and help grow our small and medium-sized businesses with a customer-first web experience and content that informs, educates and empowers. This person will work with a cross-functional team across research, product, marketing, sales and operations to develop and optimize an experience that supports the growth of our self-service ad business.  Success will include developing a highly relevant web experience and compelling stories to drive customers through the journey of product discovery, education, and conversion. 

The Impact You’ll Make

  • You will drive web roadmap planning and launch web properties for Nextdoor’s self-service advertising product in our Business Solutions pillar. You will deliver compelling, differentiated web content to communicate our product value to prospective customers.
  • You will define the website content strategy to attract, educate, and convert business prospects and customers. You will develop and implement creative assets and best practices to ensure content is consistently and effectively positioned across the web channel.
  • You will develop content that drives SEO traffic and lead generation, customer case studies that illuminate our brand story and use cases, and educational best practices to help businesses succeed.
  • You will partner with Product Marketing and Research to develop clear positioning and messaging for target audiences, driven by customer insights and data, and connect it to the broader Nextdoor narrative
  • You will work with SEO teams to conduct keyword, user, and competitive research, optimize the website for SEO to increase SERP rankings, inbound links, and organic traffic
  • You will influence and support growth strategies by partnering with Paid, Lifecycle Marketing, and Sales teams to create seamless digital experiences and ideal user flow that drives the business. You will understand customer funnel with specific focus on where content can be most effective.
  • You will manage and develop strong working relationships with our external agency partners of designers, copywriters, and freelance writers that support the web and content marketing strategy.
  • You will work with the Brand team to ensure the Nextdoor voice is projected consistently and effectively in content across the entire customer journey.
  • You will own and drive web KPIs. You will deliver analysis to gauge web content effectiveness and share meaningful and actionable insights that drive the business.
  • You will establish a workflow for requesting, creating, editing, and publishing content.


What You’ll Bring to The House

  • 5+ years of B2B web strategy and/or content marketing expertise that includes creating content and web experiences designed to bring new offerings to market that drive customer acquisition and revenue 
  • Proven experience creating impactful web content, with direct experiences managing and implementing SEO best practices
  • Reputable digital marketing campaign expertise, with knowledge of content amplification, lead generation, and full-funnel campaign management
  • Excitement for the web content development process and drive to see projects through to completion: ideation, research, gathering input/buy in, partnering with copywriters and designers, and publishing
  • Strong prioritization skills and strategic decision making to determine the highest impact near-term and long-term marketing opportunities 
  • Strong analytical and problem-solving skills with clear examples of using data actively to define a content strategy, desired KPI's and leading indicators, ROI analysis and recommendations.
  • Track record of leadership and influencing skills in a cross-functional, fast-moving environment
  • Thrives independently and within a team environment, with a proven track record of bringing a creative, proactive approach to work with minimal supervision
  • Passionate about Nextdoor’s mission and the impact we can have on neighborhoods around the world
  • Customer empathy and excitement to help small and medium-sized businesses thrive
  • Familiarity with Google Analytics, Hubspot, Google Search Console, Wordpress

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the customers we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.