Job Description
Do you want to drive user acquisition for Europe’s leading micro mobility company? With 6 million users in 11 countries around Europe we are now looking for a Performance Marketing Manager to take full responsibility for all activities in the paid marketing channels, maximize marketing performance and increase the overall growth in all markets.
THE VOIAGE
As the Performance Marketing Manager you will have the full responsibility for all paid marketing channels and continuously evaluate and optimize all activities to lower the cost per acquisition and increase consumer lifetime value for all users acquired through the paid marketing channels. This will include:
Setting the short- and long term strategy for performance marketing globally
Establishing KPIs in line with the overall strategy, following up on performance and gathering insights to optimize and increase the output from all paid marketing channels (Facebook, Instagram, Snapchat, UAC-channels, App-store)
Owning the budget for paid acquisition, setting channel strategy and marketing mix
Collaborating with local marketing teams and performance marketing agency
Managing roadmap and campaign experiment backlog for all performance marketing
Collaborating with the creative team, providing both data- and experience based input on campaign material in relevant channels
Setting up the structure for reporting and presenting the results and insight for the BU, senior management and company overall
Promoting digital innovation and a data-driven approach to marketing across the organization
WHAT YOU’LL NEED TO EMBARK
We are looking for an ambitious and flexible performance marketing-professional with a data-driven approach to performance optimization. In addition to this, we believe the right person has:
Several years experience in a global performance marketing role for a consumer app
Experience of managing local performance marketing campaigns in collaboration with local marketing teams
Experience of strategic responsibility for performance marketing, including budget, channel strategy and marketing mix
Experience of advanced attribution-models, experience of mobile attribution-models and Adjust is a merit
Experience of high volume user acquisition, performance analytics, conversion rate optimization and data-visualization, experience in Tableau is a merit
Experience from app-store optimization is a merit
What we can offer you:
Join one of the fastest growing scaleups and Europe’s leading micro mobility company
Work with a strong brand and have a direct impact on the user acquisition
The possibility to build your own team long term
Join a growth- and data-driven organization with fun and ambitious colleagues in an inspiring environment
Join the micromobility-revolution and be a part of creating sustainable cities for the future
RIDE WITH VOI TO THE FUTURE
Launched in August 2018, Voi is a Swedish micro mobility company offering electric scooter sharing in partnership with cities and local communities around Europe. We believe that light electric vehicles can be part in changing how people move in cities by providing a more sustainable and fun solution to traditional transport modes. We want the transformation to happen in the right way—through innovation, open and transparent dialogue with cities and governments and by adapting to local needs. At Voi, we know that diversity fuels innovation & creativity and we welcome people from diverse backgrounds and experiences to take part in our journey. Join Voi and ride the future with us!
DIVERSITY MATTERS
We believe that having a wide diversity of people with different backgrounds and perspectives within Voi is essential to our success in delivering the best user experience to our equally diverse user base. With employees from over 50 nationalities working within Voi, we believe we have made good progress but know we can still do more. Regardless of your gender, background or sexual orientation we welcome applications from whoever you are - what’s important for us is what skills and value you can bring to the Voi team. And of course that you’re a great Voi culture fit! Therefore we actively discourage any photos, personal letters or disclosure of any information that concerns other information than your professional experience.
