Director, Performance Marketing


Redwood City, CA, US / Boston, MA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 06/15/2021
  • Website:
  • Company Address: , Redwood City, CA

About Alation

Alation, the data catalog company, is building a data-fluent world by changing the way people find, understand, trust, use, and reuse data. The first to bring a data catalog to market, Alation combines machine learning and human collaboration to bring confidence to data-driven decisions.

Job Description

Alation pioneered the data catalog market and today is leading its evolution into a platform for a broad range of data intelligence solutions including data search & discovery, data governance, and digital transformation. Nearly 230 enterprises drive data culture, improve decision making, and realize business outcomes with Alation. For more information, visit
Alation is seeking a strategic and data-driven Director of Performance Marketing to join our rapidly growing team. As a key member of the demand generation team, you’ll be responsible for managing all aspects of display, paid search, paid social, and ad operations to drive lead generation, pipeline, brand awareness and sales.
 As part of the Alation marketing team, you'll be part of a group that's defining a new category of solutions in data and analytics - Data Catalogs. Alation has been recognized as the leading innovator in this space and is a four-time leader in the Gartner Metadata Management Magic Quadrant, and recognized as a trendsetter and two-time Leader in The Forrester Wave™: Machine Learning Data Catalogs.
For this role, we’re looking for someone who has a passion for demand generation and has gone above and beyond to produce best-in-class results.

What You'll Do

    • Manage day-to-day operations and campaign management of all performance marketing in partnership with internal team and external agencies
    • Work with demand gen, revenue ops, and finance to establish quarterly and monthly targets for pipeline from paid channels
    • Develop and execute recommendations of cutting edge tactics and strategies to test through all channels
    • Collaborate with data science team to drive a deeper understanding of success and opportunity areas (targeting strategy, optimal spend, frequency management, etc).
    • Establish and manage all KPIs, reporting, and budget for paid spend, and work closely with revenue operations to understand (and improve) ROI from various channels and campaigns
    • Analyze market trends and competitors’ paid efforts, making recommendations for new technologies where appropriate


      • At least 7 years of experience in performance marketing and/or demand generation
      • B2B marketing experience, ideally in BI or data/analytics
      • BA/BS with strong quantitative focus (e.g. Math, Economics, Statistics) or equivalent experience
      • Confidence without attitude
      • Self-starting attitude, great communication skills, and attention to detail
      • Extensive experience in driving digital campaigns for audience acquisition/retention and pipeline growth
      • Experienced, hands-on user of paid search (Google/Bing Ads) and paid social (LinkedIn, FB) platforms
      • In-depth understanding of how to interpret and improve advertising metrics (e.g., CPC, CTR, quality score)
      • Strong analytical and quantitative skills, including an understanding of digital marketing analytics and channel ROI
      • Highly proficient in Google Analytics and/or other web reporting tools
      • Proficiency with the (SFDC) and HubSpot a plus
      • Google Ads and/or other advertising platform certifications a plus
Our founders have come together from different backgrounds: business, engineering, and design. This unique mix from our founding team is important to the Alation culture story. Today, our team consists of creators and communicators with varied backgrounds - from Stanford, to the Indian Institute of Technology, big companies and one-person startups, the United States, and abroad. We continue to seek ever more diverse perspectives as we grow.
For information about company benefits, please visit Password is Alation21.
Why Alation?
- Market-Leading Data Catalog Provider
- High-growth, collaborative environment with diverse and inclusive teams
- Continuous learning, enrichment and development opportunities
- Competitive pay and health offerings including commuter benefits
- Flexible time off to relax and recharge
and much, much more!

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.