Senior Manager Brand Partnerships

Blue Apron

New York City, NY, US
  • Job Type: Full-Time
  • Function: Business Dev
  • Post Date: 02/10/2021
  • Website: blueapron.com
  • Company Address: 5 Crosby St 3rd Floor, New York, NY, 10013

About Blue Apron

Blue Apron was founded in 2012 premised on a simple desire—our founders wanted to cook at home with their families, but they found grocery shopping and menu planning burdensome, time-consuming, and expensive. Our founders hand-packed the first Blue Apron boxes themselves, delivered them to family and friends, and received immediate positive feedback. Since those initial deliveries, we have scaled rapidly, developing our expertise and an ever-more ambitious vision.

Job Description

THIS IS BLUE APRON

Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning.  Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do.  We are thrilled to be part of our customers’ lives, cooking and creating experiences in their home kitchens.

WHO'S IN THE KITCHEN

Blue Apron is looking for an experienced Brand Partnership Marketing, Sr. Manager to join our growing team.  This person will help manage Blue Apron’s Brand Partnership program soup to nuts (pardon the pun, but we’re food lovers here), engaging new and existing customers through strategic co-branded relationships to help increase company revenue and build loyalty to our brand.

We are looking for a roll-up-your-sleeves operator who obsesses over industry trends and relationship development and thrives in detail, organization, and analysis.  The successful candidate should have direct, hands-on experience conceptualizing, implementing and scaling successful Brand Partnership campaigns for an online retail or e-commerce business.

WHAT’S ON THE MENU: 

RELATIONSHIP MANAGEMENT

  • Identify industry and cultural trends to help inform outreach for consultant and Sr management
  • Once onboarded, responsible for fostering and maintaining relationships with strategically aligned Brand partners and organizational stakeholders  (i.e., day to day contacts, Sr. Management, C level executives, owners, etc.)
  • Explore and understand each partner’s business and industry and the goals and objectives for their partnership with Blue Apron, ensuring there’s alignment between brands 
  • Create marketing literature and presentations to be used to guide and inform partnership proposal
  • Take lead in developing and managing a strategic plan for all current and renewing partnership(s)
  • Assist with overall Brand partnership budget and work closely with Director(s) of Marketing on campaign budgets, as well as quarterly and annual planning and forecasting
  • Assist with contract negotiations and establishing business, partnership, and financial terms, partnering with Director of Brand Partnerships and working closely with Legal & Regulatory teams to fully execute Agreements
  • Assist with onboarding partners and on-going process improvement

CAMPAIGN MANAGEMENT

  • Develop compelling integrated marketing campaigns to maximize the partnership value for the brand and team
  • Author creative briefs to bring the partnership and promotional plans to life
  • Manage end-to-end campaign development and project management, working closely with cross-functional teams (i.e. Media agencies, PR, Brand, Marketing, CX, Consumer Insights, & Physical and Digital product) to ensure projects stay on track and on strategy 
  • Lead organizing communications plans, approve media mix, and assist Brand with getting all information needed and help coordinate creative production
  • Responsible for reviewing and approving all creative before launching in-marketing, including routing to Partner for approval as well
  • Create coupon codes, UTMs and oversee trafficking of all assets, including QA-ing as needed 
  • Collaborate with Marketing, PR, & CX to ensure any issues related to partners and related campaigns are promptly resolved

PARTNERSHIP ASSESSMENT AND ANALYSIS

  • Create presentations and provide performance readouts on weekly, monthly and/or quarterly dependent on requested cadence
  • Establish benchmarks and KPIs (i.e. Acquisition targets, Order rate, Customer retention) for each Brand Partner to ensure clear definition of success
  • Assess partnership performance during and post campaign and evaluate for future collaboration or renewal/extension of on-going relationships. 
  • Analyze campaign performance data to drive continuous improvement

NECESSARY INGREDIENTS: 

  • Bachelor’s degree
  • Minimum 4-6 years of professional experience in professional sports, brand or agency work
  • Preferred experience in Brand, Marketing, or Partnership strategy and activation
  • Should bring a love of solving strategic business challenges with creative solutions in collaboration with internal and external stakeholders
  • Ability and passion to build and nurture relationships, be a creative marketer and problem solver
  • Must be timely and have a flexible work schedule in order to deal effectively with special event responsibilities, partners schedules, or time-sensitive project deliverables
  • Thrive in a fast-paced workplace where managing multiple projects is critical to success

Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.