Sr./Associate- Communications (Email Marketing)

SplashLearn

Gurugram, IN / Haryana, IN
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/28/2021
  • Website: splashlearn.com
  • Company Address:

About SplashLearn

Creating fearless learners around the world.

Job Description

At SplashLearn, our vision is to build the most engaging learning experiences that transform children into lifelong learners. We are the world's first scientifically-designed, game-based curriculum spanning Prekindergarten to Grade 5.

Loved by a whopping 40 million learners across 150+ countries and trusted by over 750k teachers and 180k schools, SplashLearn is the fastest growing elementary math program in the US. If those numbers seem too abstract, consider this: Every 1 in 3 schools and 1 in 7 elementary school children in the US love SplashLearn!

Backed by Accel Partners and many other prominent investors, SplashLearn has bagged many prestigious edtech awards such as the Stevie Award for the best edtech product, Tabby Award for best business, Parents Choice Award and Best App Ever Award.

What are we looking for: Role

If you're a passionate problem solver who gets a kick out of creating rewarding learning experiences for an audience as diverse as ours (read kids - can't read, can't click on a small button and won't sit straight during a user testing session and their ever possessive parents and ambitious teachers!), we might just have a career-changing opportunity waiting for you.

We are looking for a highly skilled email marketer with stellar writing skills and a conversion-focused approach to pen copy and conceptualize email campaigns consistent with the organization’s goals. 

What you’ll do: Core Responsibilities

  • Understand audience segmentation and work closely with the CRM team to refine segmentation on a campaign to campaign basis
  • Identify messaging hooks for the identified segments accordingly.
  • Create crisp, effective email copy that resonates with the brand voice and the visual language of the communication piece, while adhering to the text specifications of different media.
  • Analyze campaign performance, draw insights and actively test communication to boost performance
  • Conduct product and market research to understand product features, audience’s pain points, and the language they use to describe their needs and problems.
  • Brainstorm pitch, visual and copy ideas with the other members of the product and creative team.
  • Present initial ideas covering a variety of communication themes.
  • Revise copy based on internal feedback and copy performance.
  • Ensure factual and grammatical accuracy in all copywriting.
  • Stay up-to-date with the latest trends and adapt them to come up with fresh copy ideas.

Qualifications and Skills

  • At least 3 years of experience as an email/product writer for a B2B / B2C organization.
  • Exceptional writing skills with the ability to write in a range of voices and styles
  • Bachelor’s/Master’s degree in marketing, mass communication, English literature, or design/creative studies
  • Strong conceptual skills and expertise in typography and the use of photography

Culture at SplashLearn

At SplashLearn,  we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of learning products that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also see people who don’t want to have anything to do with that and are quietly typing away on their machines.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.