Sales Development Representative

Automation Anywhere

London, GB
  • Job Type: Full-Time
  • Function: Sales
  • Post Date: 02/08/2021
  • Website:
  • Company Address: 633 River Oaks Parkway, San Jose, CA, 95134

About Automation Anywhere

Automation Anywhere empowers people by freeing them from repetitive, manual tasks, and making end-to-end business processes more efficient and productive.

Job Description

Automation Anywhere is a global leader in Robotic Process Automation (RPA), empowering customers to automate end-to-end business processes with software bots – digital workers that perform repetitive and manual tasks, resulting in dramatic productivity gains, optimized customer experience and more engaged employees. The company offers the world’s only web-based and cloud-native intelligent automation platform combining RPA, artificial intelligence, machine learning and analytics right out of the box, to help organizations rapidly start and scale their process automation journey. Its Bot Store is the world's first and largest marketplace with more than 1,000 pre-built, intelligent automation solutions. With offices in more than 40 countries and a global network of 2,000 partners, Automation Anywhere has deployed over 2.4 million bots to support some of the world’s largest enterprises across all industries. For additional information, visit

Job Overview              

The Sales Development Representative (SDR) is the recipient of inbound leads from multiple marketing sources including events, webinars, web-site actions such as downloading of whitepapers, contact requests, content syndication, paid social programs, general web search, etc.  The SDR will efficiently follow up with dozens of leads per day for the purposes of establishing contact and qualifying the interest shown in AAI.  Multiple calls and emails are often required to achieve this outcome.  The ultimate objective is obtaining sufficient information to consider the lead qualified (via a specific set of criteria) and gain the commitment of the prospect to a one-hour discovery and demo call with an Inside Sales Rep (ISR).

Responsibilities and Duties

  • Be an expert at giving the AAI “elevator” pitch
  • Engage prospective customers (leads) and use insightful questioning to gain a detailed understanding of their interest
  • Using specific qualification criteria, determine which prospects are genuinely ready to be engaged by an Inside Sales Rep (ISR)
  • Gain agreement and commitment from the prospect to engage in a one-hour meeting with an ISR for purposes of further discovery and to learn more about AAI solutions
  • Clearly document findings during the qualification calls and provide details in the required MQL form
  • As the first point of contact, the SDR must create a favorable and professional experience for the prospect, compelling them to want to learn more
  • Without diving too deep into technical details, the SDR must be able to speak about AAI solutions from use-case, industry, and functional role perspectives
  • Meet or exceed all activity metrics assigned
  • Consume all internal training to maintain strong product knowledge, high-level subject matter expertise, and key differentiators over competitors
  • Maintain comprehensive and accurate records of all activities and conversations in required systems including SFDC

Key Metrics

  • Daily activity targets for both phone calls and emails
  • Conversion rate from assigned leads to MQLs
  • Total number of MQLs created daily, weekly, monthly, quarterly
  • Consistently pass quality assurance review of created MQLs


  • 4-year university or accredited college degree required. IT, Engineering, Business degrees preferred but not required
  • Prior SDR/BDR/MDR experience in a high-tech environment is greatly valued, although not 100% required
  • French and German fluency is required
  • Effective combination of both selling skills and technical acumen
  • Inquisitive nature and quick to learn new concepts and technology
  • Passion for leading edge technology
  • Excellent verbal and written communications skills
  • Excellent phone presence and conversational skills
  • Detail oriented and able to manage multiple programs and initiatives simultaneously
  • Committed, enthusiastic and able to thrive in a fast pace and, at times, demanding environment
  • Able to operate effectively in a teamed environment

Why Automation Anywhere?

At our company each person brings their unique talents to work as a team and make a difference.
As the leader in Robotic Process Automation (RPA), we provide a very compelling product where our teams are breaking new ground every day and given an environment to grow their skills and have fun along the way.  Our technology is the game changer, and our people give us the edge to better our world and go be great!

Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

All unsolicited resumes submitted to any email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.