Lifecycle Marketing Specialist


Toronto, Ontario, CA / Vancouver City, British Columbia, CA
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/08/2021
  • Website:
  • Company Address: 5 East 8th Avenue, Vancouver, BC, V5T4S8

About Hootsuite

Hootsuite is trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000. Our unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.

Job Description


We're looking for a digital marketer to drive our customer lifecycle activities. Reporting to the Director of Lifecycle Marketing, you'll join a team dedicated to reinventing our post-sale relationship with our self-serve and SMB segments, improving customer retention and providing a customer centric experience. This is a critical focus area at Hootsuite and the right candidate has an opportunity to make a significant impact for a profitable, high-growth technology company. While based in Hootsuite’s Vanvcouver or Toronto office (post COVID19) or remotely across Canada (in accordance with Hootsuite's local employment entities), you will report to the Director, Lifecycle Marketing.


  • Support development, and own implementation of digital marketing initiatives, focused on lifecycle stages with the objective to increase product adoption and improve retention.
  • Work with our data analysts and research team to understand customers’ behaviour, help design data driven campaigns and then execute and measure email performance.
  • Work with cross-collaboration teams including brand, automation and product in order to deliver the right message to the right user at the right time, and use the learnings to iterate and optimize the experiments. 
  • Perform other related duties as assigned 


  • Considerable experience working in a marketing, sales, or customer support role in a data-driven software, internet, telecom or other technology company. 
  • Strong customer empathy, an understanding of customer psychological behaviour and needs with respect to technology use, and ability to approach problems from both the company’s and customer’s perspectives. 
  • A demonstrated willingness to experiment, fail fast, iterate and succeed, with a track record of extracting concrete, actionable insights from test results, leading to demonstrable improvements in retention rate or similar KPIs. 
  • Experience with data-driven campaigns using UTMs, A/B testing, and measuring lifts (test over control) is a plus. 
  • Extensive experience working with digital projects, email marketing, CRM, and marketing automation tools. 
  • Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results. 
  • Creativity and Innovation: seeks new and better ways of doing things; generates original and imaginative ideas, products, or solutions.
  • Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs. 
  • Decision Making: demonstrates resourcefulness and chooses the best course of action (from a number of alternative) to address business problems and/or opportunities
  • Perseverance: pursues everything with energy, drive, and a need to finish—doesn’t give up.
  • Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems.
  • Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects. 


  • Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community. 
  • Curious. You are always learning and seeking ways to make things better.
  • Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity. 
  • Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.
Share our values: We champion the power of human connection. We’re united globally by our shared values of innovation, grit, humility, and passion for customer success.

Make an impact: Working at the speed of social, we create value for our customers by delivering solutions that power relationships at scale. Our pace of work enables fast learning and fosters an environment where you can stretch yourself and make an impact.

Learn and grow: We’re committed to growing the capabilities of our people. We are building a learning community where you can work with diverse individuals, explore new ways of thinking, and expand your capabilities. Our employees are teachers and learners who work out loud and share their knowledge to enhance each other’s growth.

We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring. Our purpose is to champion the power of human connection and the heart of connection is inclusion. You belong here.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.