Inbound YouTube Strategist


Vancouver City, British Columbia, CA
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/26/2021
  • Website:
  • Company Address: 5 East 8th Avenue, Vancouver, BC, V5T4S8

About Hootsuite

Hootsuite is trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000. Our unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.

Job Description

We’re looking for an experienced Inbound YouTube Strategist to help us create compelling content for YouTube. You’ll be working closely with the rest of the Inbound Marketing team and an external videographer/editor to repurpose top-performing blog articles into video to rank for priority keywords and drive user acquisition. While based in Hootsuite’s Vancouver office (post COVID19),  you will report to the Manager, Inbound Marketing. 


  • Own the YouTube production process for all search-optimized video content
  • Manage the YouTube SEO content calendar and partner with videographer/editor to create compelling, high-performing content 
  • Write video scripts, source and coordinate on-screen talent for high quality content
  • Repurpose top-performing blog articles into SEO video content for YouTube
  • Ensure all YouTube content is optimized to drive trials and rank competitively for relevant keywords on both the YouTube and Google search engines 
  • Analyze performance data and make recommendations to drive conversion and increase channel growth 
  • Responsible for YouTube SEO performance tracking and reporting 
  • Performs other related duties as assigned 


  • Significant experience in content marketing, SEO, and/or video production 
  • Excellent editorial judgement and advanced knowledge of YouTube SEO techniques and best practices 
  • Proven track record of producing video and SEO content that contributes to business results 
  • Demonstrated knowledge and experience with social media marketing strategies, trends, and platforms 
  • Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs 
  • Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results 
  • Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions 
  • Priority Setting: focuses time/energy on the most important issues/opportunities. Clearly understand how to assess the importance of tasks and decisions 


  • Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community. 
  • Curious. You are always learning and seeking ways to make things better.
  • Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
  • Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

Share our values: We champion the power of human connection. We’re united globally by our shared values of innovation, grit, humility, and passion for customer success.

Make an impact: Working at the speed of social, we create value for our customers by delivering solutions that power relationships at scale. Our pace of work enables fast learning and fosters an environment where you can stretch yourself and make an impact.

Learn and grow: We’re committed to growing the capabilities of our people. We are building a learning community where you can work with diverse individuals, explore new ways of thinking, and expand your capabilities. Our employees are teachers and learners who work out loud and share their knowledge to enhance each other’s growth.

We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring. Our purpose is to champion the power of human connection and the heart of connection is inclusion. You belong here.

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.