Field Marketing Manager

Toucan Toco

Paris, FR
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 02/08/2021
  • Website: toucantoco.com
  • Company Address: 55 Court St, Venture Lane floor 2, Boston, Massachusetts, 02108

About Toucan Toco

Developer of a SaaS based business management platform designed to simplify the process of data analysis and visualization. The company's platform specialize in managing projects, data visualization, data reporting and data analysis, enabling customers to make better decisions and organizations to make their data more meaningful and understandable.

Job Description

About

Leur mission : Communiquer des insights clairs et impactants grâce au Storytelling de Toucan Toco!

Toucan Toco communique des informations contextualisées et exploitables à des utilisateurs professionnels non techniques, quel que soit leur niveau de maîtrise des données ou le dispositif utilisé, et sans avoir besoin de formation, de compétences en matière de codage ou de conception, ou de matériel informatique.

De 4 associés à plus de 115 collaborateurs en 5 ans, autofinancé jusqu'en 2019, ils ont pu grandir grâce à la confiance de plus de 140 comptes clés tels que Renault, Crédit Agricole, Elior, Icade, Nexity, Heineken, Marques Avenue, Euler Hermes, Vision Web,...

Au programme:

    Une culture forte et bienveillante.
    Valeurs définies ensemble dont "each one teach one". ils sont tous tour à tour apprenant et enseignant.
    Un produit logiciel excitant à créer, installer, marketer ou vendre.
    Une organisation en très forte croissance, où tu grandis vite !

Job Description

*What if you were the cornerstone of the pipeline generation in France for a high-growth Data scale-up?

We are looking for a Field Marketing Manager, to join a team of 6 Marketing Acquisition experts: Field, Digital, Paid & SEO.
You report directly to the Head of Marketing - Florent Verney

Joining us on this amazing project implies that :

    You are in charge of the demand generation plan in France, our biggest Market.
    You drive it through the following channels, including but not limited to webinars, events, strategic partners (Media /lead generation), email campaigns and more to produce high quality leads while operating within budget, 400k€ in 2021.

YOUR MISSIONS

You build and roll-out an annual marketing plan to generate leads & support business in France.

Campaign management (33%)

    Your goal: build a strong and consitent marketing plan to create an on-going flow of opportunities

    You create, coordinate and deliver marketing campaigns across digital & events channels
    You organise co-marketing actions with strategic partners (i.e. webinars, ebooks)
    You implement lead generation campaigns with digital providers (media sites, leadgen etc.)
    You leverage and adapt the assets of these campaigns (landing pages, content, banners, whitepapers etc.)
    You work closely with Sales and SDR to constantly improve alignment with revenue goals and efficiency

Creation of the best performing content (33%)

    Your goal: increase prospects' engagement & conversion ratios thanks to best-in-class copywriting

    You collaborate with Product Marketing, Content Marketing and Sales to create copy and customized messaging
    Craft copys tailored for specific personas (i.e. CIOs, BI Managers), to boost use cases or for ABM campaigns (Account-based-Marketing).

Data-driven & creative marketing tactics (33%)

    Your goal: find the perfect marketing investment strategy and focus on key channels to accelerate pipeline

    Track, monitor, score and report campaigns on our marketing platform, Hubspot
    Use data to identify new opportunities: multi-channel campaigns, vertical content, and product content
    Work in pair with the Digital Marketing Manager to test new creative formats and boost results

YOUR BENEFITS

    Existing Track Record & clear accoutability for our Biggest Market, Large Budget
    Perfect timing to make a place for yourself in a growing organization with proven product-market-fit, strong traction and solid customer base
    You get strong support from Digital, Branding and Product Marketing.
    Best-in-class tools to organize, track, monitor, score and report: Hubspot, BrightTalk, Salesforce.
    You are very autonomous, your initiatives are greatly encouraged Direction to grow: the role can expand to a broader Field Marketing position on the European territory.

SPHERE

    A Caring, Healthy and Simple Environment
    Collaboration between teams is not a false promise but a reality.
    Attractive package: Fixed & Variable Individual and Collective, Concrete mutual insurance company
    The icing on the cake: Spotify Premium, Bike compensation and we'll let you choose your equipment to work in the best conditions!

Preferred Experience

PROFILE

    You have a strong and proven marketing and lead generation experience in the B2B SaaS industry.
    You have best-in-class marketing skills in campaign design, execution and lead generation.
    You are Results & Data driven, you are also well organized.
    You speak fluent English

ATTITUDE

    Pragmatic and resourceful, you're a “doer” = you do things, quick and well. Even if you have to correct it afterward.
    You are convinced of the impact that data presentation can have
    Creative, curious and autonomous, you are ambitious and want to participate in a start-up growth
    You want to progress in the contact of performing individuals

Recruitment Process

THE ESSENTIALS

    At least a long term experience of 5 years in a similar position, ideally in field marketing.
    A personal success, that as a B2B marketer you are proud to present us in two lines in your mail. No cover letter.
    By clicking on the big “Apply” button ‘Welcome to the jungle’

ABOUT

    Meet your future colleagues
    Watch their reviews on GlassDoor
    Bonus : what our clients say about their experience with Toucan on Success Stories in video or on independent Gartner Research Platform.

Toucan Toco is committed to being an equal opportunity employer.

Additional Information

    Experience: > 5 years
    Occasional remote authorized

Related Jobs

Client Success Manager

Toucan Toco - Paris, FR

Digital Marketing Lead

Toucan Toco - Paris, FR

Digital Marketing Lead

Toucan Toco - Lyon, FR

Head of Business Development

Toucan Toco - Paris, FR

[BOSTON] Account Executive

Toucan Toco - Boston, MA, US
Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.