Job Description
About
Leur mission : Communiquer des insights clairs et impactants grâce au Storytelling de Toucan Toco!
Toucan Toco communique des informations contextualisées et exploitables à des utilisateurs professionnels non techniques, quel que soit leur niveau de maîtrise des données ou le dispositif utilisé, et sans avoir besoin de formation, de compétences en matière de codage ou de conception, ou de matériel informatique.
De 4 associés à plus de 115 collaborateurs en 5 ans, autofinancé jusqu'en 2019, ils ont pu grandir grâce à la confiance de plus de 140 comptes clés tels que Renault, Crédit Agricole, Elior, Icade, Nexity, Heineken, Marques Avenue, Euler Hermes, Vision Web,...
Au programme:
Une culture forte et bienveillante.
Valeurs définies ensemble dont "each one teach one". ils sont tous tour à tour apprenant et enseignant.
Un produit logiciel excitant à créer, installer, marketer ou vendre.
Une organisation en très forte croissance, où tu grandis vite !
Job Description
*What if you were the cornerstone of the pipeline generation in France for a high-growth Data scale-up?
We are looking for a Field Marketing Manager, to join a team of 6 Marketing Acquisition experts: Field, Digital, Paid & SEO.
You report directly to the Head of Marketing - Florent Verney
Joining us on this amazing project implies that :
You are in charge of the demand generation plan in France, our biggest Market.
You drive it through the following channels, including but not limited to webinars, events, strategic partners (Media /lead generation), email campaigns and more to produce high quality leads while operating within budget, 400k€ in 2021.
YOUR MISSIONS
You build and roll-out an annual marketing plan to generate leads & support business in France.
Campaign management (33%)
Your goal: build a strong and consitent marketing plan to create an on-going flow of opportunities
You create, coordinate and deliver marketing campaigns across digital & events channels
You organise co-marketing actions with strategic partners (i.e. webinars, ebooks)
You implement lead generation campaigns with digital providers (media sites, leadgen etc.)
You leverage and adapt the assets of these campaigns (landing pages, content, banners, whitepapers etc.)
You work closely with Sales and SDR to constantly improve alignment with revenue goals and efficiency
Creation of the best performing content (33%)
Your goal: increase prospects' engagement & conversion ratios thanks to best-in-class copywriting
You collaborate with Product Marketing, Content Marketing and Sales to create copy and customized messaging
Craft copys tailored for specific personas (i.e. CIOs, BI Managers), to boost use cases or for ABM campaigns (Account-based-Marketing).
Data-driven & creative marketing tactics (33%)
Your goal: find the perfect marketing investment strategy and focus on key channels to accelerate pipeline
Track, monitor, score and report campaigns on our marketing platform, Hubspot
Use data to identify new opportunities: multi-channel campaigns, vertical content, and product content
Work in pair with the Digital Marketing Manager to test new creative formats and boost results
YOUR BENEFITS
Existing Track Record & clear accoutability for our Biggest Market, Large Budget
Perfect timing to make a place for yourself in a growing organization with proven product-market-fit, strong traction and solid customer base
You get strong support from Digital, Branding and Product Marketing.
Best-in-class tools to organize, track, monitor, score and report: Hubspot, BrightTalk, Salesforce.
You are very autonomous, your initiatives are greatly encouraged Direction to grow: the role can expand to a broader Field Marketing position on the European territory.
SPHERE
A Caring, Healthy and Simple Environment
Collaboration between teams is not a false promise but a reality.
Attractive package: Fixed & Variable Individual and Collective, Concrete mutual insurance company
The icing on the cake: Spotify Premium, Bike compensation and we'll let you choose your equipment to work in the best conditions!
Preferred Experience
PROFILE
You have a strong and proven marketing and lead generation experience in the B2B SaaS industry.
You have best-in-class marketing skills in campaign design, execution and lead generation.
You are Results & Data driven, you are also well organized.
You speak fluent English
ATTITUDE
Pragmatic and resourceful, you're a “doer” = you do things, quick and well. Even if you have to correct it afterward.
You are convinced of the impact that data presentation can have
Creative, curious and autonomous, you are ambitious and want to participate in a start-up growth
You want to progress in the contact of performing individuals
Recruitment Process
THE ESSENTIALS
At least a long term experience of 5 years in a similar position, ideally in field marketing.
A personal success, that as a B2B marketer you are proud to present us in two lines in your mail. No cover letter.
By clicking on the big “Apply” button ‘Welcome to the jungle’
ABOUT
Meet your future colleagues
Watch their reviews on GlassDoor
Bonus : what our clients say about their experience with Toucan on Success Stories in video or on independent Gartner Research Platform.
Toucan Toco is committed to being an equal opportunity employer.
Additional Information
Experience: > 5 years
Occasional remote authorized
