Growth and Lifecycle Product Marketing Lead


San Francisco, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Post Date: 03/02/2021
  • Website:
  • Company Address: 3000 20th St, San Francisco, CA

About Notion

A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team.

Job Description

About Us:

We make software that anyone can mold and shape to take on every challenge — from taking personal notes to running large companies. We've been building together since 2016 and are trusted by customers including Nike, Airbnb, Slack, Samsung, and more. We're excited to be growing a team as diverse and creative as the millions of people we reach worldwide, and a company where everyone can thrive.

About The Role:

We're looking for someone create and champion Notion's growth and lifecycle marketing efforts, helping our users understand and get the full value out of Notion. This is a highly strategic role focused on driving results that contribute meaningfully to Notion's bottom line. In this role you'll build a deep understanding of the customer, from account creation and activation to expansion and upgrades - and optimize key parts of that journey. You'll own messaging across platforms, including email and in-product, and focus on created tailored journeys for all of Notion's segments (free, personal, team, enterprise). A successful candidate will be able to show success driving business results, such as increasing activation or monetization of a customer base. This is a highly cross-functional role that requires a close partnership with our product, data, sales and marketing teams.

You'll be the first person in this type of role, empowered to build the program from the ground up.

What You'll Do:

  • Deeply understand the Notion customer to understand key points in the customer journey and uncover insights that will drive activation and engagement
  • Create campaigns that engage, nurture, and grow our user base from signup all the way through monetization
  • Leverage data to monitor how people are using Notion, inflection points in their experience, and how we can drive activation and engagement
  • Constantly measure and report campaign performance, rigorously A/B test, and optimize our communications across channels
  • Partner closely with other teams — including data, product, marketing, and sales — to serve the most effective content possible, share and respond to feedback, and strengthen our customer-facing efforts across the board

What We're Looking For:

  • You're experienced with freemium business models and a veteran at lifecycle marketing - including impacting activation, upgrade, and retention metrics
  • You have a track record of successful campaigns backed up by measurable ROI
  • You can share proven A/B testing strategies that resulted in optimized results
  • You're fascinated by how people behave in product experiences, and have a scientific mindset about how to make even small changes in decision-making
  • You have strong cross-functional skills, including working with data, product, content and operations partners

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Disclaimer: Local Candidates Only
This company does NOT accept candidates from outside recruiting firms. Agency contacts are not welcome.